I see marketers out here charging people to access the bulk of their content and it is like it is exclusive content that will intrigue people .
In the age we live in information is abundant and the worlds richest and successful people spill their beans for free .
So why would a small fish in the ocean charge people to get access to content when they could get free ?
You are pushing people away and can lose customers .
Even if you have the accolades selling content to people still wouldn’t work in the long run .
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If some one wants you to write a blog post or do a service then go ahead and charge them accordingly .
People have gone to great lengths for a few extra dollars and it is tacky .
Fortunately you are getting the information ahead of time so that you don’t fall victim to the nonsense .
I don’t like bad business practices ,for 1 it is unprofessional and 2 it reeks of desperation .
Realize that business is not just about numbers it is about people too .
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As business owners we want to make money but a business cannot survive without people .
Some People are stressed out operating on tight budgets so you really have to be smart .
You benefit when by getting paid but before you do get paid you have to make an upfront investment of time energy and effort or money .
People want solutions to their problems and if you can provide solutions you will get paid .
Content marketing is the gate way to sales .
I suggest that you start a blog or a You tube channel or a face book fan page to build an audience.
Once you build community and communicate you open the door for sales .
If you want people to pay to access your content on Instagram or tik tok you will lose money .
If they can’t get the information from you they will get it from some one else .
We basically talk about the same subjects but with a twist .
You might entice a few people but you will deter most of them .
Social media has blessed us with the opportunity to compete with larger brands .
This is why we have to be more creative and consistent .
The larger brands have loyal customer bases because they are trusted more .
Your brand is smaller so it is important to be unique .
Every time you publish content you get the opportunity to connect with people .
Content is the signal that signifies what you do .
Every website that publishes content gets traffic so take advantage of googles search engine .
Bigger brands like Apple have solidified their spot in the market plus they are innovative and have bigger marketing budgets .
For us to compete we need to be publishing content and networking on the regularly .
Even if it means hiring a team of writers and a personal assistant .
This is the time for you to tap into the market , connect with people that feel abandoned .
I put out content every day .
Eventually people will want to hire my firm to assist with their branding .
I try not to even look at money .
I have so much love for what I do and I take pride in it .
There are so many advantages of posting content on social media .
Even if you aren’t the best writer there are people that will listen and read .
Conclusion
To be successful you have to be disciplined. In the game of marketing you have to be strategic , consistently learning and listening .