We aren’t in business to convince people we are in business to serve solve and make the life of the customer easier .
What gets my attention in the market is the push marke ting tactics brands are using as opposed to pulling .
Both indirect and direct marketing are useful but in the right context .
A lot of us in the market are competing on price .
When you develope a unique product you don’t have to compete on price .
The market is saturated but very few of us are differentiating .
A lot of things are repetitive which makes marketers predictable .
Very few businesses take the time out to build community .
Random people pop up in my inbox trying to sell me their services .
In their minds their products and services are the bomb .
What about the consumer though ?
As a brand are you full filling the need of the prospect prior to the final pitch ?
https://atomic-temporary-134540934.wpcomstaging.com/2022/08/25/why-people-that-dont-value-your-time-need-to-be-cut-loose/
Are you building value, relationship, trust .You have to tick off all of those boxes before you ask for the sale .
I see marketers going for the sale immediately which is a huge turn off .
The product shouldn’t be as important as behavior patterns and trends .
Consumers set the trends and if you aren’t aware of their likes and dislikes how can you customize your services to meet their needs ?
You are fixated on your products but the consumer is not .
Innovation and technology drives growth .
You are trying your best to sell your services but no one is buying .
You are making the mistake of putting money behind ads without a strategy just hoping something sticks .
https://atomic-temporary-134540934.wpcomstaging.com/2022/08/11/important-reasons-why-you-should-cancel-an-coachable-client-in-a-hurry/
Even if your ad targeting is spot on people still wouldn’t buy from you if they aren’t ready .
In stead of trying to convince people i.e chase the sale promote solutions and let the consumer buy in voluntarily .
Forcing yourself onto people will only put a bitter taste in their mouths .
Even if you have a good sales presentation peoples fear of buying will always control their out look .
If you want people to be convinced don’t try and convince them .
When the results are in the consumers favor they’ll naturally be convinced .
People can sense when it’s strictly about their wallets .
Yes we are in business to make money but making money shouldn’t be your first priority.
Your fist priority should be providing solutions that meet the demands of your target audience .
One of the reasons why there are big gaps in the market is due to there being a lack of solution providers .
If you can be apart of minority filling the gaps I am sure you will be in position to capitalize and make sales .
It is impossible to force results .
Trying to force things is going against the dynamics of nature .
Don’t be insecure .This is why you should focus on enhancing yourself as a business owner and a person .
Some times we get caught up into what other people are doing and lose sight of our goals .
Attracting and Negotiating is an important aspect of business but before you can negotiate you must grab peoples attention .
It is harder to stand out and make headway using the same direct marketing tactics as every one else .
People get bombarded with advertisements on social media on a daily basis .
People also get tired of seeing their inboxes and time lines flooded with links and or proposals .
What are you doing to separate yourself the others .
How much content are you putting out t ?
Do you engage in community discussion ?
Are you building your email list ? Do you Know when to with draw your energy because not every one you negotiate with is an ideal client .
Listen to people and watch their actions .
With in the first few seconds of your meeting you should have a basic idea of who you are dealing with .
Knowing and understanding your audience demographics can save you time and money.
Conclusion
Business is about attracting not chasing. Business is about knowing who your ideal customer is and who is not . Business is about people innovation and good service.
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