If you do not learn to connect with people emotionally you are going to lose out .
Marketing isn’t just about prices,products services,it is about people .
You need to learn about the people in your market . Learn and understand physiological branding .
You can use data group , discussions surveys to learn about your target audience.
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You might be thinking good customer service is all that I need .
Giving good customer service is important but how do you differentiate and leave an ever lasting impact on people ?
Although you are giving people value you still have to able tap into into their emotions to trigger them into buying from you .
Emotional branding is what I call asset marketing because it gives you a unique connection with your fan base .
Mind you there aren’t any fixed rules that says you should be marketing a certain way but there are methods that are even more effective when complimented with others .
People might forget what you said but they’ll never forget how you made them feel .
Remember you are dealing with human beings .
You would have a leg up on your competitors if you start branding to influence their thoughts and emotions .
So what types of emotional connections are you building ?
Brands like Nike and Apple know how to connect with people emotionally.
It is not complex to do but it takes a bit of work .
This means taking time to learn about your customers .
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Data will give you alot of insight but you still have to browse profiles shoot messages in peoples inboxes .
When you tailor your marketing it makes the experience personal for your audience .
Things like knowing your prosoects or customers favourite books,movies, hobbies and then connecting with them and striking conversations up makes it personal.
Even something as simple as sending out birthday gifts and wishes to buyers and prospects .
Yes People want solutions but very few brands are following up and keeping the relationship open.
It’s like after the sale is made the communication stops .
To me That is like having sex and not communicating again until it’s time to have sex again .
Conclusion
If you want a thriving business tailor your marketing to the needs of your customer base.
It shouldn’t always be about selling .
Do you realize how much it would mean to one of your customers if you gifted them with a relief package or grocery voucher ?
Appreciation is a gift that no amount of money cannot buy .
My goal is to get you to start thinking outside of the box and also expiriment with emotional bandnding techniques. .