Standing out is about being you and not compromising values .
You cannot be afraid of ruffling peoples feathers.
The reason why sex sells is because it is explicit and controversial .
If you want to move the sales needle you need to captivate people .
You don’t have to do anything magical however you should learn how to capitalize off of good and bad moments going on in the world .
As humans we all have emotions .
You can be a good sales person but if you aren’t able to get people’s attention and direct that attention then that skill won’t matter .
Blanket market techniques might work temporarily at best but they ll never sustain you.
It is time for you to come up with a new way of thinking ,your old traditional marketing concepts aren’t effective.
You can’t pitch people the same way every time .
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A lot of marketers are predictable..
Once you become predictable you become boring .
More than often when brands launched their strategies are the same .
If you blend in there is no reason for me to remember you because you haven’t given me a reason to .
Consumers want to be inspired to spend money , so instead of leading with your products like most of the other brands do lead with value and build anticipation .
Build up a story line that people can relate to .
You can have the best pro ducts in the market and still not make money , it is how you make people feel that matters .
Get into people minds by feeding their emotions .
Big brands like Nike know exactly how to do that .
There are stories that every human can relate to .
The story line should be natural and not forced .
Things like music colors ,the atmosphere plays on peoples psych.
Your advertisements are meaningless if people aren’t enticed to buy your products and or driven to be apart of what you are doing .
You have to give people a feeling and sense of inclusion .
Most brands make it about themselves instead of incorporating people .
Every one knows why you are online .
Build up people’s confidence first . When people feel inspired they will spend money . Keep that in mind the next time you craft an ad or post on social media .
Some people will follow you for years before they buy something from you .
This “I want the sale now” mentality will cause you to fail .
The objective in business is to sell, serve, connect ,evolve and solve .
This is why most brands fail because they want to sell before they connect and solve .
You have to connect and plant a seed first .
After you plant the seed you will become memorable .
If you aren’t memorable people aren’t going to feel inspired .
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One thing I do not advocate for is doing silly things to get attention.
Also being in a an influential position comes with a big responsibility.
I see people ruining their reputation after working so hard .
People get complacent once they achieve their goals sometimes .
If your goal is to enrich others with value and enrich yourself in the process then by all means go full steam ahead .
Don’t get in posit ion of authority and drop the ball . Some people want to be leaders for all the wrong reasons .
One of the easiest ways of gaining notoriety is by telling the truth. Telling the truth comes with a hefty price but it is well worth it .
Why do you think Controversial people like Tekashi 69 and Donald Trump are so successful ,they aren’t afraid of being their selves .
The people that hate them are the ones giving them the most attention .
The moment one of them utter a word people go in a frenzy. If they weren’t brutally honest they wouldn’t command the attention they do .
Trump and Tekashi are smart enough to use controversy to get more attention .
What they don’t realize is that by playing it safe they handicap their growth . Like I said don’t do silly things for attention but be honest because that is how you create controversy. Garry V is controversial too but in a subtle way .
He speaks his truth without apology. I speak my truth too although I get push back but over all I love it.
You have to be honest with yourself and think about why you deserve to be an influencer and why should people choose you as a service provider .
Why do you want to influence people ?