I just just posted a video and a photo on instagram a few minutes ago
We are here to discuss efdective ways of instagramming .
Instagram is on the rise and i think that it is time for marketers leveraging it.
It is not hard to record a video or highly engaging photo and a caption.
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Remember value is not limited.What it comes down to is knowing your buyer and sharing micro bits of content relative to their needs.
Selling is the part that gets marketers in trouble.I am online to sell too .However I know it takes time to build trust and earn money but as long as
you focus your time and energy on things that bring customer value you will make money.
https://atomic-temporary-134540934.wpcomstaging.com/2019/05/09/13-free-ways-to-boost-your-social-media-strategy/
To build trust you have to engage and share something valuable with your prospect .
This is what I call indirect selling methods .
This is a situation where you build brand loyalty and win peoples trust.
Spamming people will hurt your brand and cause you to lose some of your followers and present buyers if you have any.
Play the game long and pay attention to your audience .
Do not be salesy and pushy .
And it does not have to be that way especially when you can be subtle and blend with your marketing approach
Lets say you wanted to sell a shirt on instagram .
You can go and take a photo of yourself wearning the shirt then write your story explaining product advantages and have a call to action.
That is much better than posting a link to a website in the description area without the story human value behind it.
If you were to post a link to your product and post a video you would get very little engagement .
Note that you need engaged followers if you are going to have success on instagram.
If you can mix quality and quantity you would be in the drivers seat.
It is an art to marketing on instagram as it is on anyother social networking platform.
Instagram has hundreds of millions of daily active users so there is ample opportunity to market and sell your products.
Take a look at the list of options being used to make sales .
1. Selling shout outs
2. Buying and selling meme pages
3. Affiliate marketing
4. Selling ,products services
Anything that you sell on the platform has to be useful other wise you might build up a bad reputation and not move any product at all.
Remember I listed meme pages as one of the selling options so pay close attention .
The fisrt thing you need to do is research meme pages and niches that interest you .
Check the egagement rate .Things like follower count, comments , likes .Make sure that the niche is profitable before you approach the owner.
Before you close the deal ,make sure that the owner of the page signs over the account to you. Make sure that he /she logs out of the account so that you can create new passwords.
After you sign the documents continue building the page.
In other words Keep updating it with relevant content .
Here is something to ponder . People align meme pages with humor .
With that being said there is no use using an emoji face as your meme profile picture as is popular these days but not effective if you want to stand out.
Here is the remedy for that .
Search google for a logo that is unique and relevant to your meme page .Once you find the photo you want ,make sure that you aren’t aren’t violating any copyrighting laws .I do not want you to get a law suit .
I am sure you do not want to be facing a hefty lawsuit when your page gets huge and or when you sell out for a huge profit. That could very much happen.
Down below I have a few more ways in which you can generate income .
- Selling shout outs
I have not built up a huge following yet but I do shout out a few my fellow instagramers.
Selling shout outs has to be the easiest thing to do.
When people see the influence you have they will approach you for a shout out .
I think it cost somewhere in the region of 40 -50 bucks for a shout out might be more.
- Affiliate marketing
This is trendy on instsgram affilliate marketing is popular on all of the social media platforms .
Affiliate marketing requires a high volume of sales to make decent money but never the less it is worth it .
Sign up for jvzoo, click bank. Within in a matter of minutes you can be up and running with affiliate links.
Please Do not spam .You will lose people and credibility.
- Sell Products and services
You can consult with people for a fee.
With consultancy services you set your own rates on a weekly, monthly, daily basis .
- Growing peoples accounts
I just learned about this move Saturday August 3rd 2019 .It is a simple idea yet I could not think about it .
I would not advise you to pitch directly. I would pitch indirectly by
Offering value.
The person you are dealing with has to know that they are benefiting.
The easy way to do this is to take a quick browse at their page ,give them a compliment and highlight something that needs to be tweaked and offer them a solution.
That is how you will get their attention.
After offering the solution let them know what services you provide and show them social proof.
Lets move on to the next point .
Content marketing is the gateway to sales.
Content marketing is the set up in socialmedia .
Which means sharing content that resonates and moves your audience to take specific actions.
That is why I advise publishing content on a daily basis .Atleast 4 times per day on instsgram.
Now the post length varies.
I have seen people post 2 or 3 sentences and get engagement .
I prefer writing longer captions so that I can go into more detail for my audience and bring more clarity.
The most important aspect of the sale is the set up.
The set up warms people up .Content marketing is the advert not the product .
Create engaging content .
Once you do that you will get peoples attention on your products.
I am on instagram everyday guaging and posting .
The best thing I could have done was integrate my page to a business account.
I also read content from other influencers and the one thing that I do see is a consistent flow of content .
Yes everyone has to put in the work to get the reward .
I noticed some pages getting comments and likes with shorter captions .
I have noticed some pages getting comments and likes with longer captions .
Some times I alternate in between but I mainly post longer captions .
Garry Vaynerchuk says it best “Content is king ,Context is God”
The delivery of your content has to be direct .
Do not go too broad ,try niching down so that you can captivate a specific audience.
After you build up brand recognition you can experiment with different topics.
I find it less daunting to create a series of videos to post on instsgram.
I am a motivational speaker so most of my post are geared toward inspiration.
Every few post in-between I would share social media related tips post .
Other than that I do not cast a wide net.
My objective is to corner a segment of the market and gain market share in my chosen niche
Rather than cast a wide net marketing to everybody.
Niche down a bit so that you can target your demographic audience .
Instagram is good place to share video photographs and short captions of video content.
Whilst they say that instsgram appeals to a younger demographic I have had the priveledge of entertaining 35 – 34 year olds ,mainly male .
A lot marketers and business have this big misconception of Instsgram.
Some brands will write it off because of the younger demographic .
When in reality there is ample opportunity to market to that generation.
What matters is how you relay your message to that audience .
Like a dj that plays classical music knows he has to change it up a bit if he/she wants to appeal to a younger crowd.
It is alll about relaying your message in a way that people can relate .
So the mindset has to shift. You have to put time and energy into figuring out your auduence .
Thinking of ways to deliver value on any plattform that they are on.
Once you understand what your audience wants you can keep pumping out content and services that interest them.
Value matters the most no matter how big or small your brand is.
The millennial age group represents a the largest demographic using the platform
35 to 44 which is my age group represents 15 percent of the platforms users .
So there is opportunity for brands in various niches .
If you run an old folks home I would advise you to get on here because 2 percent out of 500 million dailyb active users is a big number.
If you were on the fence and was not informed now you should have enough information to get you started.
I was hesitant about signing up a year ago too but since then I signed up and I feel that being on the gram is the best decision I have made.
The reach is through the roof.The people that I am able to connect with is amazing .
I go on instagram every day .I shoot live videos .I use most of the free tools available.
I am still learning and navigating certain features .
Over all I am having fun blasting my videos and direct messaging people to drum up business.
I also take pride in seeing the creative work on other peoples pages too.
I am not a solo act by any means .I reach out to people .
The more people that you encourage or give value the more likely it is that you will make money.
You have to communicate daily if you want it to happen.
Patience is important too.I know that you want 10 thousand followers but that takes time .
Now when I speak of followers I am speaking in terms of active engaged followers .
Engagement is what matters period .I would prefer to have a small list of active followers that are ready to take action when I place my call to action.
I am going to share a more indepth post about selling on instagram in a few weeks.
Basically I am going to share what I have learned from others with my own twist of experience .
I do hope that you find success .As a matter of fact you are a success.
If you invest time and energy into the platform you will form business relationships and make sales.
Go in with an open mind .Go in with the thoughts and intent to serve and solve .
The sales t you make would be a direct result of the value you provide.
Conclusion
Test and tweak until you come up with a formula.Then after that test and tweak again.Keep switching it up so that you do not become readable .
You need to get your audience intrigued
The only thing they should expect to receive from you is value .
I am mixing up my content format as we speak because I enjoy being creative and entertainment.
Go on and have fun .Do not stress over likes .Likes do not pay the bills .
Like I said …bring value on a daily basis and people will take note of who you are .
It has been such a pleasure talking with you today.
How do you feel about todays post ?
Did you get any value ?
Your feed back is very much appre ciated and needed.
So therfore I welcome the criticism.
I need it so that I know where I need to improve.
We are a community .Each one teach one .
Reach out to your fellow members of your tribe and share a few words of encouragement.
Shout out loud and clear in the comment section.