Sproutdecks

The most sustainable ways for brands to build awareness for free

Jamel Hassell



Today we are going to talk about  Increasing brand awareness and driving traffic

First and foremost you must Knowand understanding your audience  .

Figure out  what and why  people want .


Create document Based on the  feedback you get .

Feed back gives you more clarity and it also helps to eliminate the stress of guessing and hoping  .

Building brand awareness is not only  about  your product and services , it is a is about advertising value  .

Without providing  value your brand will not be able to sustain itself.

If you want to build a sustainable business then you must incorporate people into your plans where by they get what they want  .

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You and I aren’t the only brands with

Getting the traffic and attention  is one aspect however  getting targeted traffic is more important.

I know some of you  think that certain socialmedia sites are a  waste of time.

I definitely disagree  .

You wouldn’t think Instagram is a good platform for law firms but it is .

Get on all the social sites and connect .

Let me explain a little more .

Learn  to use business as a tool to build relationships .

Remember people are human so therefore they have likes and dislikes.

You can always reach out and connect with people in simple ways.

Say  You like sports ;chances are there are other people online  that like  sports too .

https://youtu.be/OgM7_JSxY7w



From there mutual relationship grows.

Yes Some platforms cater to  certain demographics more than others . 

The biggest mistake you can make  is assuming a platform is not ideal without doing research.

I am not asking you to spread yourself thin however I do think that you should use multiple as many outlets as possible to  drive traffic and build relationships.


Remember something :The algorithm is a beast in of itself and is always  .

I see some marketers going hard on Facebook and not diversifying their traffic .

Marketing on 1 platform is risky .

Never depend on one source of traffic . 

Go hard on Instagram Twitter facebook  linked YouTube .

I know that you want to sell your products and services.

There is nothing complicated about the process I am teaching  however  your patience is required.

If You really want to attract people  take up genuine interest in them.


  Take interest in them and they’ll take interest in you .

I cannot guarantee you results but  I can say with effort you are bound to get a result one way or another .

There are many differences ways to interact with your fans without disrupting their social media experience.

Follow my tips below .

Tip 1


Stop disrupting and start adding value to the experience of all the people involved .Disrupting will most definitely push people away . The objective is to grow an active following and if you are to do that you need not to push them away . Tip

Tip 2 


Be more overt with your marketing .
In other words blend your marketing in to improve the experience people need and want. Make it pleasurable and you will get  attention.


Tip 3


Attack the issues of your audience directly. Market with intent and purpose ,bring people  the solutions that they need . Remember not every demographic of people has the same problem.

Tip 4


Stand out and you will get attention. Do be afraid to share your thoughts on topics even when they are  contrary to popular beliefs. If you market like everyone else you will never get to shine. There is so much rinse and repeat in the market these days that marketing has now become cliche.

Tip 5


Try different formats. You are going to learn real quick that people grow tired of seeing the same thing over and over again. The moment you loose your audience means




Tip 6


Never stop producing content. Content is the gateway to sales. People like stories ,they like entertainment . Content production is the best  way to drive traffic .

Why do you think People like Garry Vaynerchuk produces  content on every socialmedia platform possible ?


Every one of the  methods above  effective.


Tip 7


Stay alert . Study the patterns and behaviors of people . Don’t just study the data of your audience , study the data of your competitors audience too.

Brands do slack and that’s where you come in to pull the slack tight .

Be bold enough to be the first person to introduce a thought or idea even if it seems crazy.

The objective of marketing is to get attention then  keep the attention .

Patterns and trends are always changing but it is the people  leading  change.

Hence why I am telling you to be aware of your audience. Use your audience demographics to get the data .

Once you research the data you can experiment and see what resonates .

You have to be on guard for change if not you will become absolete. 
 

Tip 8

Being different isn’t going to help on it’s own .

The goal is to be different and valuable. When you become valuable people will more than likely remember you.

Tip 9

Think of fun creative ways to build awareness . Don’t just host prize giveaways and contest , everyone is used to that.

The objective is to standout not blend in.

You can’t be doing normal things and expect people to remember you.

Sometimes it takes going the extra mile to win the hearts of people and Not everything has to be business related.

You can do none business related things to connect and build awareness.

Getting attention is the name of the game and there is no limit as to how you go about getting it .

With that being said I am not advising you to drop your moral standards .

People will know and see when you are trying desperately to get their attention.

Be you,be innovative and keep showing up .


Tip 10

Cross promote,Repurpose some your content, repost on other platforms .

Just make sure that you post something of value.

Cross promoting is a good way to get extra eye balls . Why let your post die when you can boost it ?

I have see people cross promote Twitter tweets on Instagram and linked in and get crazy engagement.

Never underestimate the power of cross promoting content.

Tip 11

Give your audience something to smile about . When you make the experience memorable people will always remember you . When you neglect people they will go elsewhere.

I have learned to prioritize the needs of people in the market.


The trick is to not focus on selling but to keep producing and finding ways to solve ( provide value . )

Taking the pressure of selling off yourself makes the transition alot more enjoyable.
Respect your audiences and value peoples time

I know you don’t like your  time being wasted .Give people a good reason to visit your website and internet  profile.


What  is your thoughts on building brand awareness  ?

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