Photo credits go to Socialmedia explorer.
Branding yourself in this digital age.
A rising tide lifs all boats
In any aspect of life ,patience commitment ,consistency ,genuiness play a major role.
Socialmedia branding is not different .
Being patient upfront pays off in the long run.
Some companies play the game well some just do not get it .
https://atomic-temporary-134540934.wpcomstaging.com/2019/06/27/the-core-truth-about-ideas-in-this-social-media-age/
Mind you there are tons of ways to make money online but I will save that for another post.
Today I want to drill down into the concepts of branding and what I think it means .
My interpitation might be different from your interpitation .
Never the less we have come here to learn and grow not debate on points .
So we are looking at the big picture like how can we build up customer good -will to improve .
How can we be the brands that people trust.
Well first of all Social media is a peoples game not a numbers game (Darren Rowse)
I know agencies have deadlines and agreements.
Some of them operate in a military like fashion to meet these deadlines and as a fact neglect the customer.
https://atomic-temporary-134540934.wpcomstaging.com/2018/09/20/the-most-exciting-socialmedia-discussion-to-date/
And No flexibility and freedom concerning emloyees.
So therfore workers are trained and being micro managed.
Personally I have had time to re evaluate and assess my view of branding .
Over the short few years I have been online I to had make major adjustments
I am still learning to this date and as such will forever be a student of the game .
when I look back at where I was compared to now I have come a long way .
I have had my share of failures on my journey and I still do up to this date.
However I have taken a look at what is going on in the arena from different points of view.
Note with caution ;anything I say is not intended to cause harm .However I will not bite my words to sooth any ones ego including mines.
Lets get into the heart and soul of this post .
Every business in this day and time is marketing and advertising but in different ways.
There are brands using indirect methods likevlogging ,blogging,podcasting,webinars .
Ralph Smart said it best “,people do not like being told what to buy they like making choices”
Companies making the biggest impact on peoples lives are the ones building relationships, giving value not being intrusive with pop up ads ,products services .
This brings me to my next point .
Sell the content.In other words write content that your audience wants then use it to guage the interaction.
That is why I produce and distribute content on a daily basis .
Content sells because people like buying into experiences.
And It does not cost a dime to document and distribute it .
Recognize you have the leverage.
Content is the gate way to sales.
Lead with valuable content and doors will open.
Short term thinking and lack of patience is killing brands .
The consumer is looking for good solutions and service .
Sharing content is the most feasible,logical way to close the gap.
If more brands were willing to adopt a content marketing strategy there sales would increase.
If you are the owner or a manager or executive of a firm send me a message so that I can help you develope a content marketing strategy.
In the meantime lets get to my next point .
When you think of Branding what do you think of it as ?
Mind you; company goals and people should align .
My definition is as follows
1. Engaging
2. Listening
3. Giving value
4. Marrying the customer
5. Innovation
6. Advertising based on wants
The goal is to document, test ,tweak based on customer feed back.
Rinse, repeat, make adjustments if need be .
One of The biggest mistakes brands make is to assume what the customer wants .
Those assumptions are costly .
The communication has to go beyond sales and promotions .
Make the consumer feel appreciated.
People like to buy into exceptional experiences.
People are more likely to attatch to brands that have a intimate connection with them .
Brands need to take note that people have emotions.
So any business that connects on a intamite level is going to win over people.
Psychology is a big factor in the world .
Being in business is no different .
The brands that are in the game for the long haul will out shine the brands that are in It soley for the money.
I want you to listen carefully and follow my instructions.
Go into business to serve and solve .Serving and solving opens the doors to sales .
Lead with value and make the sale on the back end.
Stay with me .
There is no time limit as to when some buys or sells so you have to be patient.
However it is likely that you can make a sale on your first encounter.
That is why it is important to build brand loyalty .
People refer people to businesses.So if you have built up customer good Will friends and associates of customers will buy from you too.
That is what I mean when I said you can make a sales on the first transaction .
That is the power of the the law of attraction .
Reverse engineer the process .
Take the attention and intentions and place it at the feet of your customer .
It is Time to get up and out of this selfish mindset. It is killing your business.
If you involve the people in the process your agency will. grow.
Make the situation universally beneficial.
Yes you need money to run your business but understand that you have influence over people .
You Will experience sudden changes if you apply my methods .
More- over trust the process ,innovate ,learn and your 0rsales Will grow.
As brand strategist I have learned and experienced a lot on my way.
I am taking it to the next level to study human behavior so that I can incorporate something more powerful into my marketing .
You are more than welcomed to join .
There is much to be gained in this business.
I am making it my duty to expand my visión.
I want to see more people excelling .
I will create an empire and visión for brands across the globe.
This visión is about good-will and longterm thinking.
I had to train myself to think like this .I am not expecting you to change overnight .
Hoewever I do want to see you making an effort to implement the techniques mentioned in this post.
Transform your branding plan.
I am not saying that you should do a 360 unless it is necessary . Maybe you might need to tweak.
When it is necessary do not hesitate .
The more you delay the process of change the deeper you are digging the hole .
Close the gap between yourself and the customer .
Price points are just one aspect of the equation.
Advertising and branding is a 365, seven days around the clock game .
The process is on going .There is lots of noise in the digital landscape .
But you can cut through the noise and make sales.
Chasing sales and customers is just not the way to go.
Lead with value and intent .
In other words you should know what your customer wants.
But make sure that your goals align with your buyers.
Think solution orientated .When you lead with value and intent the company will attain its sales goals .
Help the customer to help you.
Leading with value speeds up the cycle .
What you are doing is guiding the consumer to make a decision.
Not all transactions are made on snap decisions .
So be mindful.
You have to follow up .The money is in the follow up.
I have left a few dollars on the table simply because I did not follow up with buyers and none buyers.
This is why it is good to be surfing the web and communicating .
You see the brands surfing the web jumping in on conversation adding some value then are brands that gets notoriety.
If you have a team of staff around you give them permission to surf the web and reach out to customers.
By doing that you are giving them freedom to advertise and take care of customer complaints .
You have to learn to trust your staff too.The indvidualistic mindset has to be contained
Vayner media which is owned by internet icon Garry V has a team of dedicated staff promoting content and engaging with people.
Even I am going to surf the web When I finishin editing .
The web is a hot place and there are many opportunities for your brand to grow .
You have to put the work and time if you want to reap the rewards .
It might not be easy but it is well worth it.
You will be thankful that you did take my advice on this.
I sincerely want you to win and survive .
I know and trust that with my words you can and you will.
Think people and solutions and things will work out.
No I not selling you dreams,I am selling you reality.
The reality is what you need if you want to grow your business.
Even if you are growing the advice I am giving you here is timeless and useful.
I have had my share of licks but I learned from my mistakes.
If you need my personal consultation I am available to meet with you but you have to book a time so that I can check my schedule and confirm a date.
Have you checked me out on facebook yet ?
If your answer is no head on over and join me.My name Is Jamel Hassell.
I share inspirational post on my home page and in my motivational group brainstormers as well.
My goal is to help brands build more awareness through content marketing and networking .
The reason why I am niching down is because I prefer to focus on specific topics instead of going broad.
Mind you I have knowledge in other areas too.
I do hope that you learned a few tips in this episode that will help you now and deep into the future.
On another note ,be mindful that I am encouraging community engagement .
I would like for you and your friends to get active in the comments section of my blog.
Even if you are growing the advice I am giving you here is timeless and useful.
I would like for you and your friends to get active in the comments section of my blog
I love having the freedom to share my message with you week in and week out.
I am excited about what is ahead.I have a few ideas about what I want to discuss in the next few post.
I need your participation too.Your input is valable and very much needed.
Let thine Voice be heard. Our blog is about community and growth.
Each one teach one .We have to work together and grow as a team.
Conclusion
Make the most out of the opportunities on the internet .
The digital wave is powerful .Exciting times lay ahead .
Are you ready to take advantage of the blessings ?
Release the doubt and fears that are holding you back and get busy .
Remember to build ,measure, learn using the feed back looping process.
Invest into research development. Invest into new products and services.
Invest and trust your employees to do the right thing. That is how you grow.
Jeff Bezzos took on losses for years because he was investing heavily into his business.
He was thinking longterm instead of thinking about feeding his pocket
He is the richest man on the planet.Let Jeff be your source of motivation and inspiration.
Trust the process and do not doubt yourself .You are a worthy soul. Your brand is built to serve and provide excellent service .Nothing less.
Let’s go out there and make things happen for the betterment.
Keep striving and do not give up.
If you get in a jam pivot if you have to .
The main thing is to focus on meeting the demands of your customer base.