My notepad comes in very handy .
Today I am going to teach you how to grow your Instagram account authentically
Everybody that I interact with online is thirsting for attention ncluding the people that claim not to be .
I say that because no sets up a social media account without having expectations .
That are smeans Youe are setting up the account for a reason .
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Even if it’s not to sell it’s to communicate .
Who doesn’t want people flocking to their bio clicking on their links commenting and buying products and services ?
I want people to view my content and click the link to my YouTube channel and buy my products .
However I don’t want an un-targeted audience .
People that are not interested in what you have to say will not interact with you .
Now ,I am not here to make claims of being an expert .
However I will share some of the things I have learned on my own in addition to what I learned from others .
Growing a social media account is not a walk in the park but it is not difficult either.
I think if that if you have the patience and discipline to test your account will grow .
The algorithm is constantly changing which makes it even more difficult to rank on the explore page and get more exposure.
With that being said I stay abreast of the changes taking place on Instagram periodically .
Instagram wants people to stay on their site . The longer people stay on their site then there is more opportunity for people to buy ads .
People like you and I are the gate keepers.
Instagram sets the rules and the guidelines but the people come and search to be entertained .
This is why you need to mass produce a variety of content .
There is no need not to be one dimensional .You can change your tone and still deliver in context in a way that your fan base understands .
Like for example
- Be funny
- entertaining
- Educating
- sportsman
- cheffing
The moral is the most important part of a story and that is usually the one that people remember .
My niche on insta is motivation but I can use different types of content as references to get my point across
See if I was to post a video of an old man or old lady or younger person that might would grab your attention hit an emotional chord .
Getting people to follow you is not hard but keeping people updated and entertained takes a little more work.
What you really want is people sharing your content which is an endorsement .
I made the mistake of being one dimensional so peoplelg tired of me .
Not only am I posting different style content now I am also delivering a valuable message to make you laugh,inspire you or make you think outside of the box .
Once you are in that box you cannot grow.
Most of the accounts that I have seen grow huge followings are highly engaging .
Those are the pages that people pay for shoutouts and things of that nature .
Here recently I am using curse words and getting witty with my words .
Freeing up is the key .
Let me be clear what I mean .
Don’t go and curse someone out or threaten people .
What I mean is be creative and have fun .
If you want to be funny in your videos or post highly emotional viral content do it .
I have been testing different content formulas to see what generates interest .
Once You get people’s attention you you can market your products .
So therefore infotain people .Don’t stifle your growth and creativity .
It is really nothing you can do to outpace the algorithms .
The algorithm is always changing .
The one thing that will not change anytime soon on line is that people want to listen, talk, learn and be heard.
People come online for all soughts of entertainment .As soon as I finish writing this post I am.going to post something controversial .
I might receive some back lash for it but so what .
Some of the people that are considered outspoken and entertaining are the ones getting attention .
These are the people getting endorsements .
The same people bashing them are the same people engaging with them.
The more engagement a post get it helps it to rank on the explore page .
Getting on the explore page means you get more attention and eye balls on your post .
So would you rather toe the line or be creatively you and have tons of people commenting on your post ?
I am having a blast as we speak
I am online testing different subjects lines to provoke conversations .
I am having a good time doing it too.
When you get to the place where you test new and different things that’s when you experience growth .
So you have to be innovative.
Focusing on the algorithm can hinder your growth.
I am going to go over a few tips shortly but before I do I am going to explain why my theory is the way it is .
I believe in being free and open and evolving .If you are not evolving then you are not growing.
You will lose and gain followers for testing different topics but that is a given .
Garry V was speaking about everyone being the same on social media .
What he was basically saying is be you .No one on social media can be you or do what you do like you do
When you are unique people take notice .For every few people that are willing to unfollow there are a few that will follow you .
I have learned that first hand because I am testing as we speak and I also see my account fluctuating .
Let me let you in on something .
I am a fan of battle rap but my Instagram page is mostly motivation and part entertainment .
I have noticed that my motivational post are getting very few engagement so I said to my self let me try something new.
I started using more profanity and freeing up and I noticed people were liking my post.
I don’t guage my success based on likes but I did use it as a measuring stick for my polarizing post .
Remember I told you I am am a fan of battle rap . Any how I took and posted a poll taken on Url on my Instagram feed and wrote a little description .
The post generated like 25 comments with in a short period of time .
Had I just went and posted my normal post I would be getting very little engagement .
The point I am making is to free up .
Imagine having a phone with very little memory ,you are going to have to clear space in order to use the video and other features.
How does this tie in to my message.
Unleash the beast inside of you and use your skillsets .
You cannot restrict yourself living in a box on the web and expect people to pay attention to you .
There will be times when debates get heavy in the comment sections as is to be expected when posting viral or controversial content .
One thing is for sure you have to keep a level of professionalism too.
I wouldn’t advise you to curse people out because you will defeat the purpose.
Let’s go over the tips as I have promised
Use IGTv
If you want to post longer in-depth content it is best to use IGTV .Feed post only allows you to post videos up to 1 minute .
This is going to help you get more exposure on the explore page as well.
Just make sure that you use a thumbnail and intriguing headlines .
Be consistent
Yoh have to develope a consistent flow of content on a daily basis to warm your target audience up .
The content you put out should help them in some way shape or form .So don’t focus too much on the subject, focus on the value .
Dont troll
Trolls are the most annoying and they usually get ignored by people with big accounts .Add value to the conversation and people will take note of you and visit your page eventually .
Use your analytics
Whenever you put out a piece of content Instagram stores the data .You can go into your analytics and see how post are performing and make more of what is performing the best .
Learn the rules
Instsgram has rules and guidelines that you have to follow .You can get banned for making too many of the comments on peoples post .Instagram can restrict your account .
Ask questions
A good way of getting attention is by asking questions .You have to be on hand and ready to respond when answered.This is not going to get you emmediate sales but what it will do is put you on the radar .
Dont be competitive
Operate like a professional and have fun .Realize that you are not going to get this overnight .
You are not going to get 1 million followers overnight .Yes There are people with millions and hundreds of thousands of followers but it takes hard work and dedication to do it.
Dont buy likes
Don’t go out buying likes and followers.If you buy likes and followers you are only buying bots .
Bots don’t buy into products and services people do .
Keep sharing
If you want your account to grow you have to be willing to give value freely .This is where engagement and content production comes into play .Anything outside of content production and engagement you can charge .
If after giving value and engaging the person or persons want your time tthat is the time to charge a fee.
Every day I make sure that I inbox people complimenting ,asking questions, offering my advice .
I have yet to get a return but what I am doing is making an upfront investment that is going to open up the door for sales in the future .
Cross promote
You can connect and save and reshare other people’s content and give them the credits .This is going to help you open the door for shoutouts .People will start requesting and pay you .
Dont focus on making money
If you have a new account build relationships share your content .I have seen far too many new accounts just jump on ship and push their products on people .
That is not the way to promote especially seeing no one knows you .
Target
You have to figure out who you want to Target so that you can modify your content accordingly .In other words if you generally share about mountain bike climbing don’t start posting random dog pictures unless it related to your message .
Follower count is not important
I spoke about this in another post about a week or two ago however I have something I would like to add .
Think about why you are on Instagram .
If you are content with having a big following so be it .
If your goal is to be an influencer by all means do it .
Once you know what you want to do that would give you an idea of who you your ideal fan base is .
Conclision
I hope this post has been helpful to you .I intend on covering this topic in more detail once I do some more research .
I would deeply appreciate if you commented and gave me some feed back .
Have you learned anything new today ?
What topics would you like for me to discuss in the coming weeks ?
Is there anything that you need to brush up on on Instagram ?
Would you like 1 on 1 Social media consultation ?
On another note ….Happy new year
I would also like to know how you spent your New year’s Eve and Christmas holiday .
Feel free to follow me on Facebook under my name Jamel Hassell
You can reach me via watts app441 5177736
Email jamelhassell@hotmail.com
Feel free to follow me on Instagram too .
Thank you for your time .I really appreciate you .
Shout out nice and loud in the comment section below !