Photo credited to CBS News
There are so many different channels you can use as vehicles to make money .
Products are just one of the many vehicles that people like to use.
With that being said that is not the end all or be all.
Some brands and marketers spend more time learning and promoting their products then they do executing their skillsets .
That is one of the reasons why People like painting the narrative they do.
I have been in the marketing arena for several years now so I know.
I have been an affiliate of empower network and Mobe and Beastmode.
I have been on ebay too.
What I have learned over the years is that my compensation plan, price points and promises being made were useless without the execution of the proper skillets .
I am here to dispell the narrative about money and products the way it is presented in this day and time in the market.
Do not believe for 1 minute that you cannot start a business without a business plan and money.
Far too many people set up businesses and advertise without getting validation from the market.
Some of us have been programmed to run business a certain way.
You should not just assume what products your customers want.
You must not assume that you having a big budget means you can advertise your products on any platform to anybody.
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Tha is a recipe for disaster.You must not advertise recklessly .
Not everybody is on the same page as you .
Not every body is interested in your products.
One of the most common things people want is a (solution) unless you are dealing with negative regressive people.
That mindset of “I cannot start until I raise capital is myth.
Here is a list of things you can do to raise awareness about you
- Network
- Offer your services in exchange for time
- Build awareness
- Give value
- Show proof of concept
Every resource that you need is abvailable .
But do not take it for granted because the resources that you need is gonna require work and effort on your behalf.
That is an exampĺe to show what can be done without having a dime.
You have to apply yourself in order to be successful .
Hopefully you have the confidence and insight to go out and accomplish your mission.
You must not be shaken or discouraged because of what other people say.
Some times people paint pictures to get you thinking a certain way.
Their way of doing things might not necessarily be wrong but for sure there are better and different ways.
There are pros and cons to almost anything we do in this day and time .
So you have to assess and come up with methods that suit you .
This is your journey.
There is more than one way to skin a cat.
For those of you saying ” I need products to launch ” must have forgot about drop shipping.
Do you know how many power sellers on eBay and Amazon are doing that ?
I do not know the number but I think you should investigate further for yourself.
After you read the statistics on that your outlook might change .
Cast aside those doubts.
I am going to outline a few strategies and techniques you can integrate into your social media media marketing efforts.
We think we have to have products and services in order to make money .
You can leverage peoples tim and money to make money .
Cash in hand is the last part of the transaction.
Smart businesses follow up with customers after purchase is made.
It doesn’t cost a dime to follow up . A Simple follow up showing your thanks and continued engagement of value will get you repeat sales.
People can discounts anywhere .
- Buying 1 get 1 free
- 50 % off
- Sale ends soon
- 30 Day money back guarantee
The tactics above are used to entice people.
Any sales man can run a campaign like that .
But are you the sales man that has acquired the proper skillets .
- Engagement
- Content distribution
- Humanizing the experience
- Build brand equity
- Hosting
- Podcasting
- You tubing
- Email marketing
- SEO
You can leverage any one of the 9 methods as a means to monetize
And there are more indirect and direct ways to monetize .
That is just a sample so that you can at least see light at the end of the tunnel.
People will exploit you in business if you allow them to.
Like people that tell you need products and money to start your dream business.
Heck even if you do need capital you can get if from investors.
Now if you do raise capital you need a proof of concept meaning a market of people engaged and ready to buy from you.
I think some people call it a dripping market.
So you need not to panic.If you did have capital at your disposal that would be better.
However When I give you equity I get to take up a stake In your company.
Meaning I take-up ownership .
My percentage of business ownership will be based on my investment and the amount of work I have to do.
Like if I have to market your product to get public interest that increases my risk and my percentage of ownership.
Take what I have said into consideration about equity and ownership.
That is how the scenario is played out in some Instances.
Or you have the option of leveraging the banks money in which you would have to pay them back interest.
Now the bank will give you a loan and charge certain interest rates based on risk and type of business .
Summation
I hope that you are confident enough to pursue your endeavors with or without funds.
You have to position yourself and have people engaging on whatever product or service you are running.
Let’s be clear.Excessive leverage will be your down fall.
Eat what you kill .
When Damon John started fubu he closed down a few times because he didn’t have the funding.
It was not big amounts of money that he needed either.
However He was not going to borrow and put himself in a hole.
Comment in the comment section below !