Employers ,employees we all consume .
I want you to put yourself in the shoes of the cosumer for a hot hot minute .
How does it feel to receive sales pitches from brands or people you don’t know ?
I get annoyed when that happens to me so I simply unsubscribe block them or ignore them until they go away .
Marketing is not a one time deal it is an ongoing process .
It takes a bit of time for people to warm up .
If you Stay on the consumers minds as soon as they are ready to spend moneuy they will likely come to you .
You need leverage and you aren’t going to get it without engaging with your target audience .
Alot of your competitors are going to lose touch and that will leave the door open for more sales .
You might not realize but when you are marketing content it gives you an intangible advantage to make sales come launch time .
That is why you should be pumping out content collecting emials and following up.
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Today’s Consumer traits aren’t the same as they used to be 15 -20 years ago . And when your launch fails you get upset .
I don’t know why more brands aren’t utilizing content marketing as a sales tool. .
Content marketing is the gateway to sales ,so why not publish content highlighting your products and services and benefits prior to holidays and launch dates ?
The mistake you are making is waiting until launch time or a holiday seasons to build awareness .
Give them bite sized bits of content to wet their appetites .
That is how you build anticipation and awareness.
Marketing using indirect techniques ahead of time allows you to tweak and get feed back ahead of time .
Let Every body waite to the last minute to build awareness of their deals and product launches .
Start differentiating .
As a brand you should be engaging and building anticipation all year around .
Get people excited so by the time it is time to launch the demand is already there .
If you waite and just launch you still have to invest time money and energy into marketing.
Doing it early and learning via feed back can save you lots of money and time .
Let your competitors waite until holday seasons to offer deals .
Beat them to the market .
Mostly all brands are offering discounts around the same time of the year however people are going to buy from who they like and trust .
https://atomic-temporary-134540934.wpcomstaging.com/2021/09/16/the-importance-of-listening-so-that-you-can-grow-your-business/
It is not all about your prices because people are going to do what ever it is that’s convenient for them .
Some customers are willing to pay premium prices some are not .
If you take too long to pull the trigger people are going to shop elsewhere .
If you market and build anticipation ahead of time you will give your brand a competitive advantage .
Once you have peoples attention you can direct that attention where ever you want it to go which would be your sales funnel .
During the early stages you can can be list building.
Email marketing hasn’t died . When sales slow down you will have an active list of subscribers eager to buy .
Email marketing is an art in of itself but crucial in increasing sales and growing your customer base .
Conclusion
I am encouraging you to be versatile and proactive as a business owner . Take your business to the next level
Share your thoughts in the comment section .