Today we are talking about Investing in quality content
My definition of quality content is simple. Quality content is content that addresses the issues of readers.
In this day and age we have easy access to data and social media groups which makes it easier to tailor content.
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Lets face reality .The world is driven by information, technology makes it easier to access the information we need.
Data gives you insight on people , hence why businesses need to pay attention to patterns and behaviors and read the data to get insight.
People lead change and they will tell you what they like and dislike.
Your duty as an author Is to share the information in formats that’s digestible interesting .
What better way to spread information than using content marketing ?
Remmber ,Content marketing isn’t limited to an industry or subject .
People want value and relationships.
They like to talk about Sports Business
Religion
Politics
Entertainment
Culture
Relationship
Even though every consumer is different the one thing they all consume is information.
As a brand you have to package and deliver the information Across multiple platforms.
Content production is the fastest way to build trust and earn sales from customers.
Not every brand publishes and delivers content the same way.
Try not to focus on how you produce unstead focus on delivering it in a manner that’s beneficial to your audience .
In other words wrestling fans aren’t going to be interested in political educational or religious topics so to speak .
Wrestling fans want combat related content.
The quality of your content isn’t based on your topic,it’s based on value.
No matter what subject your audience likes make value a priority.
Don’t get confused thinking that the person in the business niche is automatically going to make more money than the person in the entertainment niche because of their chosen topic .
Yes some industries are more cyclical than others but that’s more to do with macro and micro economics and vulnerabilities not skill and execution.
Content publication is what helps you to get recognized .
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Remember I said content marketing isn’t limited to a niche .
With that being said you have to curtail your content and make sure you provide value .
People want value as I said earlier in this post but they want it in a format that’s digestible .
Give your readers/fans /followers articles they enjoy and you’ll be rewarded handsomely.
Maybe your asking ” what do you mean I’ll be rewarded handsomely ”
When you give customers the content they want you are opening the door for sales and repeat customers.
You don’t establish yourself as an expert in the field posting and advertising your products and services because People want solutions first.
Today’s consumers are much more advanced .They aren’t going to buy from you so easily.
There are People that will follow you and study you for years before they decide to buy something for you.
I have seen this play out over and over again.As a matter of fact I know a fellow marketer having picked up customers years down the road.
Sometimes you don’t even know that the person is following you and ready to buy until they mention it you .
Once you demonstrate that you are reliable ,consistent and trust worthy people are going to buy from you.
This is why you should go all in across as many social media platforms as possible to .
The Businesses (Brands) that don’t produce content and adopt a socialmedia strategy eventually go out of business .
Apple is a giant company with a trillion dollar market cap and they have adopted a content marketing strategy.
Apple already had has majority of the market share in the technology field.
If their competitors haven’t adopted a content strategy they will lose even more customers.
The reason why their competitors will loose more customers is because apple’s going to keep showing up in search and news feeds plus they are the leader in technology.
Content marketing is the lead magnet .
Not every person likes writing ebut fortunately for you short form content is effective .
You can record a 15 second video and post it on Instagram and get some engagement .
The main purpose of producing content is to communicate value to bring more awareness about your skills and services .
You don’t have to be a great writer ,as long as you give your audiences information that’s relevant to their needs you win.
Keep an open mind and remember that people like information in different contexts .
Let me reinforce what I said earlier in the post .
You can connect and build with people just by having a mutual interest like sports. Say for example you like action movies and I like comedy movies
Now We can get a conversation going because we have a mutual interest .
Conclusion
Produce content ! Don’t believe for 1 minute that you have to write about certain topics to build relationships and make sales. Give people the solutions they need .If you some one In your audience that likes comedy or sports give it to them