Content marketing is an outlet , a tool used to build audiences ,grow brands, and make money.
If more companies were willing to accept this new reality they would experience explosive growth.
The free bloggers guide -13 inspirational content marketing tricks
It doesn’t cost a penny to create content .The only requirement is an investment of your time.
The long term benefits of content promotion outweighs the struggles of creating,scheduling, building authority .
The game is better played long -term.
Get into the habit of documenting and creating stories that resonate with people.
People write for various reasons however a brands primary focus should be delivering value.
It is not so much about the words that you use in your paragraphs.
The objective is to build a connection.
Even More so creating stories that move people into action.
Connecting on a level like like no other brand .
Building anticipation.
A prime example of connecting is
Sharing the history behind your corporations success.
Of how your brand overcame difficulty in the face of triumph.
Stories of hope.
Being able to take your readers on a journey up close and personal each step of the way.
Keeping in mind that you are writing for humans .
I think It is powerful when you share stories your fans can relate to.
showing them why it is possible.
Building the bridge and breaking down their walls of resistance.
Letting it be known why your brand is the number one provider
Story telling gives you the power to do that.
Story telling is having the ability to paint pictures.
Customers love to engage with brands that make them feel appreciated .
Content marketing is the spine of socialmedia marketing.
But you need a definitive plan .
Having a plan gives you an idea of where you should be .
Use your plan as a base and as your as your guideline .
Keep in mind there is no use trying to cover a wide range of topics if you are not improving the experience of your readers.
Yes there are multiple angles you can use to tell your story.
Story telling ,content marketing is an art.
Garry V is very good at it.
He gives you the vibe live and direct .
He shares his experiences about sports behind the scenes at wine library and bits of his personal life..
So Whether or not you are a niche blogger or story teller the goal should not change .
The goal is to give your readers solutions .
You can Focus on formatting and post structuring afterwards.
Be clear and descriptive too.
Spelling has to be intact .
Editing post yes .
All of the things Listed above makes it easier for your readers to digest your content.
Scanable content makes the world of a difference.
Presentation means alot in the content marketing world
There is no need to over emphasize but keep an eye on presentation.
Create that balance because you want your readers to understand what is written on your page
We get caught in the web trying to be fancy when being simple is enough.
Let it come natural.
You can weave what ever it is you want into your story lines.
So it is about finding angles to use that resonates with your audiences.
Lets not kid ourselves here .People are on social networks for entertainment.
And that is beautiful.
People view content for different reasons.
- Some want education
- Some want a laugh
- Some want the latest sports news.
The list goes on
Bottom line is that people are reading for solutions .
You have to find away to keep them interested.
People will visit your site but not every one is willing to stay.
It is your duty as the author to promote your content .
And keep the momentum rolling none stop.
You need a consistent flow of information.
I think we understimate the power and leverage when it comes to content marketing.
I generally write 2000 plus words but the joy I get when I get the notifictions of some one following and liking my post is out of this world.
I get excited when I get viewers.
Further more I have managed to build up a list og loyal followers.
Next thing you know I will have thousands of followers.
So yes I am a testimony .
This can be done with time patience and effort.
And no you do not have to write 1000 word post to be effective.
You can publish micro bit sized content and make a huge impact .
Garry v is the master of it.
As you can see there are unlimited ways to make progress .
Find your sweet spot.
Create a balance .
People are hungry to consume content.
As a matter of fact content is the gate way
All you are doing at this point is giving .
If you look at the whole picture you are actually gaining in the longterm.
This is the reason why.
When you get the peoples engaging on your site it makes selling alot easier.
At this point visitors are locked in .
Because they know more about you and they can see the value you are producing.
You get to see the way the consumer is behaving now .
Consumers search and read before they buy anything.
To top it off they check on Amazon before and after they check your website.
Amazon has the market on lock.
But There is room for growth .
In reality Amazon is the most relied upon network on line .
This leaves businesses that do not promote content with a steep mountain to climb
Unless you are a well established business in a 22 square mile Island like bermuda you can get away with it.
Other than that you need an online presence .
And if you do not like writing record videos and podcast.
There is always an alternative.
The main thing and most important thing is distribution.
You have to be on your post sharing consistently to build up trust .
Content marketing is the foundation of socialmedia marketing.
If you were to compare a site with just products and services to a site with content and products .
I think trust rate would be higher on the site with the content products and services.
Even if there is doubt in the mind of the website visitor .
Publishing content benefits businesses in so many ways.
If More brands were to tap into the market they would pick up some major gains .
Some are hesitant ,some are reluctant because they refuse to invest time and energy into endevors that doesn’t bring forth emmediate profits .
Content marketing gives you leverage because you are not paying up front to acquire customers .
That is the exciting part.
But you won’t see that if your sole focus is profit.
Mind you there are brands capitalizing .
This is the way customers interact with brands .
In order to grow you most certainly need to be produing content.
In a timely fashion.
To stay relevant .
I am of the opinion that more businesses will fall by the waste side for failing to adapt this new policy.
This is the way the consumer is leading the charge .
For failing to adapt rest assured there are consequences .
If you really and truly value customers then you need to adapt a content marketing strategy.
Content marketing is the driving force behind a successful companies.
Maybe there are a few businesses prospering that do not promote content but for how long.
If you are generating income without content Still take heed of the warning signs .
If you are aware and up to date on the latest trends and moves you would be aware of the changes taking place on the digital landscape.
Even though you have not reached the tiping point and your business is thriving doesn’t mean you should not adapt a content marketing strategy.
Soon enough you will get caught out .
You will lose customers to a competitor that is promoting and publishing.
You would not stand a chance .
So why make it harder on yourself ?
Make the adjustments while things are going good.
Remember customers search and buy .
So if you are not willing to adapt the policies of todays cosumer you are in trouble .
The way we interact and shop has changed deastically .
Do not get left behind .
Put yourself in position to win.
You should set out and aim to build and publish .
That is the game these days.
Yes it takes a little work upfront but it is well worth it in the long run.
Too many marketers businesses are thinking short term.
They want it now .
Unfortunately that approach is not effective.
Fet actively involved in the day to runnings of things and peddle.
Your brand is not too big to fail.
Your brand is not too big to join in the social communities to ask questions and get feed back.
To me it doesnt matter if you think you have arrived .
What is important is that you meet the needs and demands of your audience.
And they want information to consume
And it is your duty as a professional to give it to them in a manner and time that they want it.
Even if it means hiring a team of dedicated writers to document on the fly .
Do what ever it takes to get things done.
And you have to do it consistently.
The reasons why I am emphasizing this is because I see the power and shifts taking place.
And you do not have to be outstanding to make it happen
But you have to atleast craft something that is actionable .
In other words distributing information that guides people through the process.
You are addressing painpoints .
I said it earlier and I will say it again
People read up on different topics but the one thing most people want is a solution.
The solution does not always involve buying and selling.
Some one having a bad day could use motivation or good joke to put a smile on their face.
With that being said I want you to pay close attention to your audiences.
I want you to deliver the mail on time .
Yes I said “mail.”
- Trend jack
- Use news sites
- Whatever it takes to get the information in the websphere it should be done. Value is the most important aspect and that is the bottom line .
There is no way to get around it .
Focus on the value and the distribution of what you are producing.
That is the key fundamental .
Patience is a requirement. Not having it could lead to your downfall.
What is important is the delivery and consistency.
It doesn’t matter where you get the information from just as just long as the value you are providing is relevant .
It is time to shift your mindset and make the adjustments in order to get you where you need to go.
You are the pilot of the ship so therefore it is your job to take your passengers to their destination .
The passengers are people searching for news products and services.
You want to be known as the main source .
Even more importantly positioning yourself as a reliable news hub or blog.
The heart and soul , the driving forces that open the doors is content production .
Renember what I mentioned earlier about word count .
It is not how much phrases you use more-so building bridges and bringing forth clarity for the people seeking answers.
Conclusion
Set some goals and figure out what you want to do and why you are targeting specific people.
You have got to be strategic too.Pumping out content without knowing who you want to target is an excercise in vain.
You need to be direct so that people feel like you are talking directly to them.
Build a good solid reputation on the internet.
Content marketing is good way to build and estsblish yourself as a brand .
Yes it takes work but it is well worth it.
Just think of it as a long term investment.
How do you feel about this post ?
Do you have a website ?
Is there anything that I missed ?
Comment nice and loud for me !