Are you Changing the culture one person at a time ?
Is your brand actively involved in group discussions ?
If you answered no I would ask you what’s holding you back.
Communication is key in all aspects of life . I think brands make the mistake when the only time they want to be heard is when they are having sale .
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People want to communicate and be listened to .
By listening you open yourself up to grow and learn more about your audience . With some the tactics we use we make things harder on ourselves.
You can’t force people down the same pipeline every time .
If you are willing to network and give people value in return for their time you are more likely to win more clients.
We are living in unprecedented times,never has it been so easy to start a business and market to billions of people across the globe without having to pay a dime .
I said earlier and I will say it again you have to put in the work. Putting in the work means being active across as many socialmedia platforms as possible to help you establish yourself .
Too many people want the easy way out as if hardwork is not a requirement.
The only option you have
A adjust
B Remain the same.
Now of course If you chose option B your brand will die .
If you chose option A your brand will prosper .
Rigid minded people see change as a threat to their illusions of success . A rigid business is not a business designed to grow .
The old fashioned marketing mentality advertise and you buy .
Today’s buyers are saying no ,we want you to communicate with us and build relationships .
Building relationships person to person or in a group setting is building Brand equity is called good will.
Goodwill Is an intangible asset that can only be gained through trust and delivery of value.
One of the reason why businesses are out of touch is because some are stuck in their old ways. .
They don’t want to listen and engage with the people . How do you think people feel when the only time you communicate is when it’s time to make announcements of sales ?
Get involved in community activity .
There are things you can do to give back to help spark interests in your brand.
I see brands using push marketing tactics hoping something sticks.
Service is everything.
Service is not only in products selling it is in giving solutions too .
No much people are going tolerate talking at them like a sleazy salesman .
You lose customers operating like that .
To be successful you have to jump in the trenches and take part in the conversation .
100 % automation is out of the question at this juncture but you can hire a team and give them permission to network with people .
Hard work is definitely a necessity if you want to succeed .
It is priceless when you put a smile on a persons face because you gave them a prize or a surprise gift or solution without asking for money .
Giving value is of the utmost importance By giving people value you open up the channel for more customers .
The problem I see businesses making is not being patient . If all you want do is push your products on people how people will shy away .
You might think it sounds cute but it’s not . That’s is not how you build community relationships with people .
And right now during this pandemic you need to be in touch with your audience . People want their concerns listened to .
Not everything has to be about your business . A general conversation is enough to win people over . I know some of you might feel that you are above listening and networking with customers.
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Everyday I make an effort to communicate with others. My conversations are not always business related. I am not making money at the moment but I love making contribution because I know in the long run I am going to get a huge return.
I get excited when people tell me I inspired them or thank me for giving a solution .
The blessings double up .
The same people that I helped take interest Join my Facebook page or follow me on Instagram .
You have to become selfless if you want to thrive in business . Take the advice from me because I have lost money and failed multiple times . My failure and experience has taught me patience .
Patience has helped to give me the wisdom and undestanding of what it takes to ge successful
My turn for major success is here and so is yours. In order for this To manifest you have to keep aligning yourself .
Remember patience is more important than anything else . A lack of patience will cause you try rush the process .
Building tribes of people takes long but remember there is always calm before the storm . Eventually the Flood gates will open up .
It doesn’t a penny to network with people . Your competitors don’t want to do it and that’s fine you just make sure that you do it . You will thank yourself for following through. And if this is something you don’t want to do take time out and reconsider career options.
Any field that you enter requires work .
Before this pandemic started people were on Google doing research before making a purchases . Seeing the economic challenges the world is faced with today people are even more stringent with their money .
People are going to be budgeting better and allocating funds for things they know are a necessity. As a matter of fact if you are in the wrong industry like restarurant, gyms ,hair salons it is going to take a while for you to recover co
Factor In back rent Inventory Insurance loans, Electricity transportation , maintenance they have to be payed .
Then after that you have to think about your customers that are unemployed living off of government stimulus checks .
So that means people don’t have the money to play with like they used to .
You have to find ways to get people in your funnel . The best way to is not to try force your services upon them .Ask questions and get feed back .
It’s that simple ! As easy as that is to do businesses don’t want to take the time out to do it .
Relationships run everything on socialmedia.
When a brands reach out and strike conversations it arouses curiosity . I do it everyday . There are brands and businesses out there going over and beyond .
My definition of going over and beyond is in showing customers appreciation beyond .When you are in contact with people consistently you will know what’s going on in their personal lives.
I do it because it shows that I am in tune and care about more than just sales.
You shouldn’t rush in . If you are a marketer or business owner etc people already know that you want to sell them something.
To make money you have to draw them in and keep them engaged. If you engage and make life easier for that one person rest assured that person will advocate for you.
Some people don’t want to put in the work to build a network one person at a time .
Conclusion
Yes it takes time and energy to build a community but it is well worth it .Customers are human like me and you so communicate and ask questions outside of business.Find out who is there favorite NFL team and send them a Jersey.