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So you want clients but what do you have to offer them ? Once you get in front of people you need to make sure it’s worth their time ?
You should know what you are going to do before you attempt to recruit them .
In other words what are they getting in exchange for their time .
You have to know and learn how to keep them tuned engaged .
They say a rising tide lifts all boats .When you give people value you will get compensated .
Remember there are coaches all across socialmedia trying to recruit people .
I want you to envision yourself executing. Execution is going to get you results . Be strategic but don’t overthink.
That means you can’t be like every one else. Think of what sets you apart from everyone else .
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I don’t want to make the process complicated
So where should you look for clients ?
Test different platforms
YouTube
Warrior forum
Testing means ,taking action ,building, measuring, learning, getting feed .
This is another way of getting exposure .
Sin up for local events and network
Start a podcast and interview established respected experts in your field.
Closed mouths don’t get fed .They Never have and never will .
Don’t give up on a prospect if they reject you ,that same person could end up buying into your coaching .
The reason why I am telling you this is because I am a marketer andI have a lot of patience.
I wouldn’t tell you to do something I haven’t done or am not willing to do .
Very few coaches are taking the time out to engage .
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So when I tell you get active across multi platforms is because I am doing it .
Here is something else you can do to get people’s attention faster .You can go to Google and search “How to find clients” Blogs will pop up related to your search inquiries.
Start Content production it Is the best form of advertisement and free traffic which means if done correctly you get targeted eye balls on you .
People search for everything in these times.
Let’s not kid ourselves because we can’t get clients if we aren’t active. The plan I have layed out for you is one that is strategy based .
On to my next point . If you you want to sell your coaching to make a difference in peoples .
The more value you provide the more people will take interest in what you do.
When you have peoples attention you have the power to influence them .
Getting in front of people is not difficult .
Confrences
Zoom meetings
Facebook live Events These are places where people hang out.
So what is that I do when I want to meet new people
1 Engage in group chat
2 Volunteer services
3 Put on an event.
It’s not difficult getting peoples attention. You have to think outside of the box. .
If you want the establish yourself you have to harness the power of socialmedia and .
This is a list of ways you can get peoples attention
Podcasting
Youtubing
Hosting prize give aways
Blogging . Put out content repurpose and share that content across multiple platforms and promote other peoples content as well. I
am not saying that it’s going to happen here and now but I can assure you that people will take note . When they take note you are automatically on their radar.
You are not being forceful or invading or being intrusive. You know how some people do it “hey hey I have some cool coaching packages .
Here’s another tip that might help
Search for coaches in your area but make sure you exchange time for value.
The goal is to get beside them maybe spend a day or few to get the experience and exposure .
You are one of the coaches of the many so you have to offer something uniquely valuable .
The objective is to get in front of people and sell them on value.
People are in need of advice but advice is plentiful . What makes you different from all the other coaches fighting for clients?
Are you willing to go over and beyond. You have to think beyond your coaching programs .
Start creating magical experiences for your viewers.
You cannot be rigid ,you have to be innovative and creative .
Value is the most important aspect of getting clients but you still need a mousetrap to draw them in .
Let me explain what I mean .
You need to find away to capture and keep their attention , keep them coming back for more .
This sometimes mean being creative and animated . Surprise is an element that keeps people intrigued.
People are growing tired of listening and buying into the same old same old .
I have to work on ways to be more entertaining too Hence why I like testing different methods to keep people engaged.
It is easy getting in front of people but much more of a challenge converting them into buyers.
The reason being is that the experience people want we are not giving them .
We have to start giving people test drives . For example 30 days free coaching subscriptions.
People like to Taste , Listen, Feel, Smell We have to some how incorporate that into our marketing. . Wanting the client and offering some value is not good enough Creating that balance between value and satisfaction is a delicate bamance so Stepping outside of the box to get people in your network is vital.
This is going to require discipline but it is worth the time and effort .Do what your competitors are not willing to do.
You are within arms reach of your clients. Everything on socialmedia is a stones throw away . Nothing is ever out of reach but we make things difficult on ourselves.
There is more to business than sign ups . Yes it’s a good feeling signing up people but if you take the time to build rappor first you will get more sign ups . You can’t rush in . Move with purpose and intent . Make sure your purpose and intentions which align with the needs of the people. People want value for time and if you can’t provide that …. why bother? It not hard to strike up a conversation. Don’t even focus on selling
Let’s talk about some other things you can do . If you have a blog you can take little experts from it and create a PDF as a gift and give it away.
Create an environment where everyone feels comfortable . Once people feel comfortable they are more likely to open up to you .
People aren’t going to sit around and waite for you however majority of the world is on the internet so there is no shortage of people to target .
The main Thing is to be patient and committed. You are the coach and you must lead by example. Be the example you wish to see . After all , if you can’t lead by example how do you expect others to trust and believe in you ?
People buy into experiences. What plans do you have in place? What are you going to do with your students ? We definitely need to talk about that . You are the coach yes but your clients are looking for solutions .
Conclusion
Make sure that you work smart and work hard .Give the people a reason to but into your coaching.
What tips and advice can you give to help the rest of the community get clients ?