Engagement is something I have been working on alot here lately .
I wish I had a magic wand to solve the problem luckily I have some sound advice and tips .
The advice and tips that I am giving you Is for people of all skill levels .
When you see people getting comments and engagement out of the yang it makes you wonder .
Getting engagement on your page or post comes down to two things
1 Common interest
2 Good Content
I think it’s best to follow and network with people that have a common interest.
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When you engage and build a tribe of people that have interests in what you do chances are they will engage .
Your content and status updates can be of the highest quality but still not get engagement because it is in front of the wrong audience.
That is th reason why I am not accepting friend request from random people and associates who don’t share common interests.
There is nothing like putting your heart and soul into producing content and not get a response .
That is to be expected from time time but more often than not you want engagement.
Keep innings not every piece of content is of quality .
Whenever people engage on your post the life of that post extends as well as it’s reach organically .
It doesn’t stop there because you can extend the life of your post even more by putting some marketing dollars behind it .
That is why it’s important to have people you associate with have a common interest .
I just finished posting on linked in and commenting on other business peoples post.
And why do I do that ?
I can leverage their audiences .
Commenting on other peoples post is a method that works .
Doing that allows people to see the value that I am putting out and start getting curious about me .
Once I have their attention I can divert it and it also opens up the doors ton partnership and business deals.
People get drawn in even more because I am conversing casually and not trying to sell any thing
At this point I have their undivided attention .
Word of mouth is powerful especially on the internet.
Word of mouth is advertisement .
A good recommendation is going to win you favor in the market .
Some people like going about getting attention online the wrong way.
People can tell when you are doing things genuinely.
You need to innovate and keep learning in order to get longevity out of marketing .
How many 1 hit wonder artist have you seen come in the music industry then disappear.
I have seen it .
What are you going to do with the attention when you get it ?
You can get engagement but what are you going to do to make it worth my while .
Engagement is key for entertainers, entrepreneurs, college students, athletes the employed as well as the the unemployed.
If we never had talent scouts scouting and introducing people where would some of today’s talent be ?
There are so many different ways of getting engagement.
Some of the things that I have been sharing with you are some of the most basic .
Sometimes people don’t want to do the basic things because they are lazy or they like complicating the process .
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Nothing beats testing new methodologies strategically and creatively .
You have to plant seeds before you can manifest what you want.
Trust yourself and keep working towards what you want to achieve .
In this instance the goal is to get engagement.
Once you develop the art form you will become a magnet, people will flock to you for advice.
People like authenticity .
Everyone seems to want to follow the herd then get upset and discouraged when things don’t go accordingly.
Makes no sense planning something then doing things that are counterproductive .
When you do things like that all you do is make things harder on yourself.
Why do that?
Sometimes making changes requires a shift in thinking . “Old habits are hard to break but necessary if you want to grow .”
I realized this a few years back and I recognize it now
I need to get in front of more eye balls to be honest .
I invest my time heavily on socialmedia and my reward is coming .
I am using linked in more often too .
Yes I am getting on peoples radar on there too .
The reason why I am getting on peoples radar is because I contribute and share.
My conversations are about how I can best serve the needs of the people.
I am not saying neglect your goals but go in with the intent to serve and solve ” It’s called giving without any expectations .”
The upside is that people start noticing you .
People like people that take interest in them .
There are very few people like that in this world and that’s why you will stand out easily .
You have to be true to yourself first because if it ain’t genuine people will see through you .
Once a person is comfortable with you they start opening up to you .
Usually when people open up it’s because they confide in you .
That’s the position that you should want to be in as a marketer.
When people are not comfortable with you they will be more reluctant buy from you .
It’s much easier to open a door with keys than having to pick the lock .
If you are out here frontin you will attract the wrong people .
Rest assured when things go wrong certain people will disappear.
There are people that will stick with you but do make sure you respect and cherish them .
I have seen people turn their backs on people that believed in them and invested in them when no one thought it was possible.
Sometimes we as humans get big headed and forgetful when we achieve something.
We sometimes allow our accomplishments to override the respect ,the hardwork,years that it took to reach each milestone.
Success is rented not owned .
You can be the center of attention today and Forgotten tomorrow .
Conclusion
You can’t be selfish and expect to succeed on socialmedia. You should be out networking sharing and endorsing others to help establish yourself.
What tips and advice do you have to share about socialmedia marketing?