Are you coming to the market with a problem that has already been solved .This is the same question that I have to ask myself .In fact I never thought to ask myself until I
Garry Vaynerchuk posted an article about this topic on linked in.
I constantly preach about coming to the market with something unique and valuable but I never saw this coming.
We live and we learn and I am definitely going to implement this strategy into my program .
Alot of times we have the right concept but wrong way of executing .
This is article is going to be enlightening and exposes some of the reasons why we aren’t making sales . Fun
Funny enough I have written post about producing uniquely valuable products but for some reason I didn’t fully understand.
Time goes on we learn and this where I am at today.
https://atomic-temporary-134540934.wpcomstaging.com/2019/10/03/the-most-effective-customer-service-tips/
I want you to analyze your brand and cultural concepts to ensure that you are positioned for growth.
Amazon carved out a niche in the ecommerce market back in 1994 and never looked back.
Giant companies at the time were clearly under estimating the power of the internet .
By the time the bigger brands started positioning themselves Amazon had majority of the market share .
The first person to the market with a successful service and product gets the majority if the share.
The second person to enter the market gets a smaller percentage.
Third fourth and fifth fight over the scraps.
Now I can see the logic in Garry Vaynerchuks posts.
From this day on we have to do research to help ensure our launches become a success story.
This is another reason why it’s important to keep an eye on your competitors to see what they are doing.
In the event you do come out with a similar product you can develope a model that is better .
Now I see the picture more clearly, People want something different.
At some point in time you have to adjust.
I think one of the cures is to use cutting edge technology .
I am not saying try everything that’s new because old products need to be revamped to extend their shelf life .
It is the people that lead change. Not everything you do has to be precise but you do want to measure your progress .
Measuring results allows you to gauge and make mire accurate decisions.
We get caught up into the trends and in doing so neglect the need.
So ask yourself is there a need and a good way of finding out is by testing and getting feed back .
When ever 2 products are the same you have to fight on price points .
When your service is unique you don’t have to fight on price points.
You can’t focus solely on the sale.
When you look at your bottom line only you aren’t looking for new innovative cutting edge technology to grow.
There are people in the market executing and getting it right .
If you were to look at the startups that launched successfully and are still relevant to date you will see that they offer something unique .
If you want sales and growth then you need to be the alternative or something of extra value.
People want the added value and are willing to pay a few extra dollars to get it
https://atomic-temporary-134540934.wpcomstaging.com/2019/07/25/cool-but-effective-sales-and-marketing-tips/
When you have open market it’s a lot easier to gain market share and establish yourself.
When the market is congested with the same products and services it’s harder to sell your products and grow .
Why put yourself in a position where you have to put unecessary attention on yourself getting started ?
What you need is runway and enough run way to establish yourself.
Every market attracts competition .
Having a big market share attracts competion and this is why you need to havev economic barriers around you .
Economic barriers help to protect you in the market .
Location
Customer relationships
Brand authority
Unique products
Mass producing at a lower cost
There are lots of marketers selling the same digital products.
Of course a few of us will win by putting out more value.
It would be more advantagous to sell on value and uniquness.
This is why I like incorporating strategy into my marketing campaigns .
I see people like myself in the past just follow someone else’s marketing strategy just because they was successful using it .
This article has opened my mind because now it is ingrained in my mind one size does not fit all.
I am not against learning from other people because that’s how you grow .
Marketing in sheep like fashion is going to cause you to lose out on sales .
Be reminded that everything I do on my blog is to help you move forward not insult you.
As long as you leave here with value I am happy.
I just want to sharpen your thinking and arm you with the tools for the job .
The tips I have been sharing throughout this post is going to save you money and time.
The next tine you listen listen to a webinar you might be able to decipher better.
My self like many other marketers are still learning.
I See the market is saturated with digital products but if I can sell based on a unique selling proposition I can win .
This is not to say that I am not winning now because in a sense I am.
By me being me being open and transparent opens the door for opportunity.
I am not on social media capping.
I share my failures and success .
In sharing my failures I leave myself vulnerable but that’s ok because that is what sets me apart .
On socialmedia people follow you and communicate with you for various reasons.
I can tell you there are people that are there to genuinely learn from you .
Some people are attracted to your vibe and style. There are people that like how you talk.
You being you and not trying to portray an image of being some one else is going to draw people in .
I want you to keep yourself 2steps ahead by 1 Knowing your audience 2 Doing your research 3 Being innovative .
Continue developing and testing ways to expand your share in the market .
Conclusion
Do you have any advice and tips that you would like to share?
Remember what I told you about unique selling points.If your product features are the same as mines you beat me on price .