You can have the biggest audience in the world and still be broke ,so do not get caught up in the hype .
There are people on social media buying followers and capping.
The lifestyles that you see some people potraying is not always as it appears to be .
If you are just starting out be patient and build an active audience organically and also using paid ads .
I had to clean up my Facebook friends list recently .
It is easy to build a following but how many of those people are going to buy your products and services ?
https://atomic-temporary-134540934.wpcomstaging.com/2021/11/11/the-most-basic-but-important-affiliate-marketing-tips-for-new-comers/
I want a active list of people that are actively engaging that so when I am ready to sell my products percentage of them are likely to buy .
You don’t want to go through the painful experience of unfollowing thousands and hundreds of people in some cases .
To get a better guage of of your audience measure your engagement rate . rate .
Master P has roughly 3.1 million followers on Instagram . When he advertises his products and services he gets hundreds of comments and sometimes thousands .
I saw one advertisement that he posted and it got like 1000 plus comments then I saw another advertisement got 647 comments .
https://atomic-temporary-134540934.wpcomstaging.com/2021/09/30/why-entrepreneurs-need-a-strong-mindset-to-survive-in-business/
Keep in mind that is his organic reach .
If he boosted those ads his sales rate would sky rocket .
Lets do some math .
Say You get 647 responses and 600 of them purchase a 10 dollar item from you that is 6000 dollars in revenue .
Your engagement rate is more important than anything else .
In other words what is the average comments you are getting per post .
A person with 1000 followers can make a bigger impact than a person with 1 million followers.
On social media it appears that most people equate large followings to success .
There is no use having a million followers if you can’t generate income to grow and sustain yourself .
All of that clout but no money in your bank account is senseless .
You need people to engage with you and you have to do the same .
If people aren’t engaging it’s impossible to make sales .
When it comes to cleaning up your pages do not hesitate to get rid of people whom aren’t engaging.
You have to take those measures if you want to make sales .
Having an actively engaged audience means people are intersted in listening and there is a percentage of those people that are interested in buying .
Sometimes less is more .
If your goal and objective is to make sales you have to build a community.
It takes alot of work to build a loyal following but it also takes alot work to build a following of people that aren’t interested in what you do .
If you are in the predicament I was in clean up your list now .
Even if it means unfollowing a few family members and associates that don’t engage with you .
You need engagement if you want to make sales unless of course you are there for the clout .Your content needs to be good too .
What good is it to having a large following and not making sales .
Then you still have to take into consideration the amount of bots on line too .
I don’t think there is away to erase bots completely however you can control your feed and keep it clean .
Then you also have to consider people that follow you out of curiosity.
Coclusion
Clout chasing will not make you a steady stream of income online .If you want to grow as an affiliate or brand get in the trenches and put in the work .