If you’ve tried to manually attract, track, and organize leads, you’d agree that it can be daunting. It’s not only cumbersome, but it’s time and energy-consuming. It is one of the marketers’ nightmares.
Previously, Marketers had to sacrifice their personal life to keep up with the teeming demands of marketing campaigns. They unleashed all the strategies in their arsenal to get desired results, hoping they’ll get conversions and better understand customers’ behavior. The bitter part of the process is that even after the hard work, your campaign can still be largely unsuccessful!
But in 2006, two MIT graduates, Brain Halligan and Dharmesh Shah, changed this narrative by forming
Hub spot was born on the concept of “inbound,” which is the idea that nobody wants salesmen to harass or interrupt them; instead, they want to be assisted.
Today, Companies worldwide now take advantage of the inbound marketing trend to provide better customer service and put the spotlight back on customers.
With HubSpot, digital marketers no longer have to disturb customers with annoying ads or promotions or manually take leads through the buyer’s journey as the process is now automated.
In this article, you’ll learn what HubSpot is and why your competitors use it. Let’s get started.
What is Hubspot?
Hubspot is a cloud-based CRM ( Customer Relationship Management] platform that aims to improve sales, and marketing interactions, facilitate sales enablement, increase return on investment and maximize the effectiveness of inbound marketing to attract and close more qualified leads.
It provides everything your business will need to scale and offer top-notch customer services. Hubspot was created with customers as the focus and hence had many features that help streamline and automate the sales process; however, these features are housed in its hubs.
One of the things I love about HubSpot is the seamless connectivity within the hubs. It saves you the hurdle of synchronizing data on different platforms as it is a unified system.
Hubspot is a household name among businesses: they have an online school teaching marketing courses, but its widespread adoption is because of its CRM.
HubSpot CRM
Its CRM separates it from competitors. Its centralized database makes it easier for businesses to organize their marketing sales and offer customers a good experience.
Because of HubSpot’s customer-centric design, it won the best CRM in 2019. With the HubSpot CRM, you can do the following;
Track customer activities; You can keep a tab on your clients communication; [emails and calls]
Get customer data; It keeps records of customers your business has interacted with at any stage of the buyers’ process.
Pipeline visibility; You can categorize contacts by how likely they can make a purchase.
Live conversation with leads and customers; you can answer your customers’ queries quickly. This helps to build customer relationships.
It lets your team access all the information on your CRM and synchronizes your emails and Microsoft Outlook to fast-track contact upload.
Hubspot CRM is the game changer in the customer relationship industry, and the best part is that it’s free; however, to get the best of HubSpot, you must use its CRM with its hubs.
HubSpot Hub
The hubs are the mechanisms by which the platform helps sales and marketing. There are 5 hubs: The Marketing hub, The sales hub, The service hub, The CMS hub, and The Operation hub. Let’s dive deeper.
The Marketing Hub
The Marketing hub is a suite of tools designed to make the marketing process easier for your marketing team. It offers everything your business will need to run successful inbound marketing. Its features include CTA buttons, ABM tools, blogs, SEO optimization, advanced email marketing, A/B testing, mobile optimization, omnichannel automation, and collaboration tools.
Its user-friendly drag-and-drop builder and chatbot let you easily prepare templates for web content and emails. With the Marketing Hub, you can tell how many people visited your website and how they interacted with it.
The Market Hub has two pricing: free and premium. The free plan includes chatbots and email marketing.
The premium has 3 packages.
Starter costs $ 20 monthly: Its features include market automation, landing page reports, and ad retargeting.
Professional: It starts at $800 monthly. Its features include blogging, custom reporting,account-based marketing, omnichannel marketing automation, and custom workflows,
Enterprise: It starts at $3,600 monthly: Its features include google sandbox, multi-touch revenue attribution, adaptive testing, etc
The Sales hub
The primary aim of the Sales hub is to ensure your customer’s experience goes without any hitches. To make this happen, the sales hub compiles comprehensive transactional details and stores them in a centralized location that can be easily accessed.
Because it integrates with the CRM, your team gets an immediate alert when leads open an email, fill out a form, when deals are closed, in progress, lost, or any action showing the customers’ interest in purchasing.
This visibility makes it clear whether the team’s efforts paid off or they needed to tighten up.
It also lets you automate payments and schedules. It has automated outreach capabilities with personalized follow-up emails.
The sales hub has two price options: Free and Premium.
The free plan feature includes live chat, Ticketing, 1 meeting link per month,5 canned snippets, email and chats to ticket,
The premium has three pricing.
Starter: It costs $20 monthly: its features Include goals, rep productivity performance, and simple automation. It can accommodate 2 users.
Professional: Its price starts at $500 monthly plus $750 for onboarding. Its features include playbook Sequences and custom reporting, deal stage, customer feedback survey, task, and lead rotation automation. It can accommodate 5 users.
Enterprise: The enterprise starts at $1,200 monthly plus $3000 for the onboarding fee; its features: Include predictive lead scoring and custom objects, and it can accommodate 10 users.
The service hub
The service hub is a set of tools that help improve service delivery. It is designed to assist your service team as they attend to customers.
Like the other hubs, the service hub integrates with the CRM.So your team can see any customer interaction history, easily pinpoint customers’ problems, and quickly resolve them. Resolving issues swiftly makes your clients happy and fosters brand loyalty.
The service hub has built-in reporting analytics, metric reports based on your client’s objectives, and feedback surveys that help optimize your campaign. It also helps streamline communication with live chat, a knowledge base, video hosting, VoIP tools, automation capabilities, a ticketing system, and personalized emails.
It has a free and a paid option. The free tool versions include forms, email marketing, contact management, landing pages, Facebook, live chat, traffic-to-conversion analytics, LinkedIn, and Google ads.
The Service hub premium version has 3 packages which include
Starter: It costs $45 monthly. It has landing page reports, ad retargeting, and marketing automation.
Professional: The price starts at $500 monthly with an onboarding fee of $750.Its features blogging,account-based marketing, custom reporting, omnichannel marketing automation, and custom workflows,
Enterprise: Its pricing starts at 1,200 monthly, plus an onboarding fee of $3000.It has multi-touch revenue attribution, a google sandbox account, and adaptive testing.
The CMS Hub
CMS means Content Management System. It’s similar to WordPress and Wix but a lot better. It is HubSpot’s cheapest Hub. It makes it easy for businesses and marketing firms to create and manage their websites.
It can help your content marketing campaign by keeping track of leads and improving your website aesthetics, which can increase traffic.
It has a drag-and-drop editor that makes it easier for marketers to build or modify web pages. There are also adaptable themes that Web developers can use.
With the CMS Hub, developers can add complex codes to the website; however, it is still user-friendly and can be understood and used by new hires.
Its features include form creation, landing pages and websites, a blog, a design manager for custom templates and style creation, custom domains, advanced site navigations, a website theme marketplace, and a drag-and-drop editor.
The CMS hub has two plans which are free and paid;
The paid version has 3 packages;
Starter: It costs $25 monthly: Its feature includes a Drag-and-drop editor, Custom domains, a Website theme, Design manager, Mobile optimization
Professional; Cost $ 400.Its features include: SEO recommendations & optimizations, Dynamic personalization, A/B testing, and Smart content & reporting
Enterprise: It costs $1200 monthly. Its features include Additional root domains, Web apps, Custom objects, and Memberships.
The Operation Hub
The Operation hub is the most recently added to Hubspot’s hubs. It was made in 2021 and designed with Revops in mind.
It helps to create a smooth customer experience while streamlining processes and making automation easy to implement. It does this by centralizing your company’s data in one location. So you easily access the data anytime you need it.
The Operations Hub lets your team access a unified CRM platform that automates business processes, syncs and manages customer data, connects apps, and more!
With the Hub, you can do more custom reports and build dashboards. Its features include notification management, duplicate contact management, record customization, automating internal processes, and custom field mapping.
Like the other hubs, the Operation hub had free and paid plans.
Starter: costs $20 monthly. It offers two-way data Sync for historic Sync, default fields, and third-party integration.
Professional: It cost $800. Its features include: Custom reporting, Calculated properties,Webhooks, Data quality automation
Enterprise: It’s HubSpot’s most robust and powerful software. It costs $2000 monthly. Its features include Snowflake data share, Advanced permissions, Custom objects, Datasets, and Advanced data calculations. It’s HubSpot’s most robust
Why do your competitors use Hubspot?
If your competitors close more leads and have a strong customer base. there is a 90% chance that they are leveraging HubSpot’s CRM and have left you behind
don’t just take my word for it
HubSpot increase:
Lead generation by 78%
Contact creation by 44%
Sales increased by 24%
Website exposure by 74%
Target audience by 81 %
Organic activities by 40%
While it decreases cost per lead by 44%
So tell me why your competitors or growth-driven competitors won’t use it.
Aside from the metrics, businesses use Hubspot because
It’s a one-stop shop for everything.
No marketers want to juggle between platforms to understand and serve customers better. HubSpot lets you consolidate your marketing campaign in one place. So you can create and optimize your content, nurture, and track leads progress in the buyer’s journey.
Its automation saves time.
With HubSpot automation, its goodbye to time-consuming and repetitive tasks like Emails as you can automate your market campaigns
By automating the processes, you can provide your customers with what and when they want it. Try it and see how your business efficiency will increase quickly.
Top-notch customer service
HubSpot customer support is second to none. It’s different from other platforms where you wait for some time or use blogs to find solutions. They’re available to assist when you need them.
It has an extensive and effective knowledge base that’s updated regularly. So you can check to learn how to serve and delight your customers.
Raise the bar of personalization.
In today’s market, tailored content does better than general content. So it’s essential to give customers personalized content.
Personalization is one of the core values of HubSpot so that you can show relevant information to your leads.
It’s emails, website pages, and landing pages that customize content the way your customers want to interact with it. If you can implement it, it will help improve your conversion rates and create goodwill with your customers.
It’s user-friendly.
HubSpot is designed for professionals and newbie marketers alike. They know it can be challenging to understand the concepts of inbound marketing and CRM. So, they incorporate features that will help even the newest adopter get started.
Final Thought
There’s a lot more to say about HubSpot. I can give you many reasons why your competitors are using it. HubSpot recently launched two revolutionary Ai tools: Content Assistant and Chat Spot.ai.
Its chatbot differs from Chatgpt3; it incorporates response data from different inter-organization and Hubspot CRM.So, if you desire a more efficient sales process, try HubSpot.