Is it better to sell or build your product first .
If you build anything without getting feed back from the market you are setting up for a disaster .
Businesses spend years, months building their dream product only to see their launch become a complete failure .
Eventhough you are enthusiastic about your product that doesn’t mean it’s going in large enough quantities sell enough Units to exceed cost and be profitable .
A lot of those things can be avoided if more brands would be willing listen instead of just launching and assuming .
If you don’t know your market then it’s impossible to create something that your audience is interested in.
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On the flip side building your products in phases with your audience you are positioning your brand to launch successfully.
Building measuring and learning you save yourself time energy and money .
When you build in phases the market will correct you or if you build without getting feed back you can find yourself in a hole financially .
Initially it is more time consuming because of the research that’s involved but it saves you time and money .
Communication and build up before the actual launch is a form of marketing that’s over looked.
The build up is the presentation of what’s to come.
If you just launch it will be like a sudden surprise .
The objective is to build awareness before you launch so by the time you are ready to advertise the product people are aware .
People fail because they get caught up into product development stages and don’t listen to people in the market .
The disappointments can be avoided if business would listen instead of assuming their idea is going to sell .
Money gets wasted that way.
Save yourself the time and energy .
The process is the most important part of building and developing.
I understand you want to launch and get started but launching Without feed back is likely going to put you further behind the eight ball .
The goal is to build anticipation so that people are aware and prepared for what is to come .
When people are aware nothing comes as a complete surprise .
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Yes the method is easy to understand but easily overlooked because developers are in a hurry to sell .
We are all on social media to make money but the brands that build based on feed back are l more ikely to sell providing they have a good sales team .
This is why the story line behind your brand is just as important as anything else .
The story line helps people better understand your brand message and creates curiosity.
Get people interested ahead of time so by the time you are ready to launch the anticipation and excitement is already there .
When it comes to buying and selling it is best not to give people short sharp shocks.
Don’t get me wrong ,your product might just be the product that people want but you have to ensure you market it correctly.
You are investing hours and money into your products so therefore you want to give yourself the best shot possible at selling .
People invest heavily from an emotional stand point and can’t stand to see their product launch fail .
Some people become so emotionally attached that they can’t separate their emotions from business.
Over the years I have learned to accept the fact that failure is part of business and that it is wiser to learn from my mistakes.
Not every product launch is going to be a failure and vice versa.
You have to take the good with the bad and learn.
Failure teaches us what not to do and when we learn what not to do we go in the direction we need to go .
Failures something we as humans try to avoid But if you look at it like what can I learn from it your outlook will be different .
So even if your initial launch isn’t successful you can always make adjustments , Product launches fail sometimes but there are times when you launch products and services that are a home run .
Just don’t get yourself attached to the the outcome because people and markers change .
As a matter of fact the people lead the change so it’s up to you to adapt early and place the product and services in front of their faces that they yearn for .
As long as you are listening to what is and what’s not being said you are placing yourself in a position to win.
Do remember the customer has to win too .
You might just screw customers over and get over in the short term and end up losing customers down the road .
I know the temptation to sell is irresistible but don’t sell something to someone knowing it isn’t the best option or suited for their needs .
When you do things like that it can cause distrust and when people can’t trust you they wouldn’t buy from you.
If you as a business don’t appreciate peoples time another business will .
You can’t afford to take people for granted;it is unprofessional and dishonorable. .
Reputation is everything in life and in business ,it only takes 1 second to destroy it .
Give people a good reason to buy from you and check out your products and services .
Once you entice people you are far more likely to get them to take up interest in what you do .
Before that can take place you have to plant the seed. Planting the seed in business terms is networking sharing and delivering value from genuine unique standpoint in a way the resonates with others .
Conclusion
Build measure and learn in phases is the most strategic way to build quantifiable products .
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