Is it even possible to generate leads without a budget ?
We’ve heard statements like, ‘if you want quality leads for businesses, it has to be ads or nothing. Although running ads is a good idea, it is a game that favors people with the biggest budgets, and it could be difficult for small businesses or if you’re just started to keep up with the cost.
But one thing I’ve come to love about marketing is that for any budget, there’s always a suitable campaign that can set you up for success. Even if you don’t want to spend a dime on ads. There’s still a campaign for you.
From my experience, paid advertising does not always guarantee success. When advising small businesses, I tell them to focus on attraction marketing because it offers sustainable results at little or no cost.
In this article, we will go over attractive marketing and how you generate leads at no cost!
Yes! at no cost, but before we dive in, let’s get to know what attraction marketing is.
What is attraction marketing?
Attraction marketing is a way to get people to buy a product or service. It works by giving people useful information about an item before getting them to buy it. It’s a great way to get new leads and keep people loyal to your brand.
You’d understand this concept better if you’ve tried to woo a woman. You know how it goes, from looking good to always trying to make her laugh with your words, taking her to the nicest restaurants, making the environment cozy when she’s around, and generally anything that would make her fall for you.
Attraction marketing is similar; the only difference is you won’t deal with your spouse but with customers.
In attraction marketing, you make customers purchase your products without any form of coercion or disruptive marketing,
You would have to come up with customer-centric content. You could use blog posts, videos, images, and carousels, but remember; the concept is anything organic that would make your potential customers fall for you.
Attraction marketing is an effective sales strategy; however, without leads, there are no customers to attract. So let’s now see how you generate leads for attraction marketing at no cost.
How to generate leads for attraction marketing at no cost
It’s not rocket science to get leads for attraction marketing, but I’m going, to be honest with you, you have to put in some work.
But don’t let the idea of “putting in some work” make you get cold feet because it is something you will get to enjoy as time passes.
Customers are the heart of every marketing campaign, and they all start as leads.
So to generate leads at no cost, you’d have to
Leverage social media
The need to get a social presence cannot be over-emphasized. You’d have to put yourself on social platforms where you think prospects are.
If you want followership from Generation Z, you must be active on YouTube and TikTok, but if you want followership from the Millenials, then you’ve to be active on Facebook. If you want professionals, you’ve to be on LinkedIn.
When I say being active on social media, I don’t mean checking and posting irrelevant things. You must come up with shareable content to engage your target audience.
Create a Community
Have you heard of Forums like Reddit and Quora? If you’ve heard of it and you’re not maximizing, you’re missing out on many leads.
People come to these places to find information. So, all you need to do is look for questions related to your services and answer them or create a thread to offer helpful insights and show authority in areas related to your niche.
You can also create a community on Facebook or LinkedIn so that those with similar interests can join; then, you constantly give insightful tips; you can include CTAs that encourage followers to visit your website and provide their contact information.
Referral and give incentives
It would be best to ask your present clients to recommend you to their friends and relatives. Word of mouth is one of the best marketing strategies.
One way to accomplish this is to provide discounts or exclusive deals to customers who send you referrals. You can use freebies if you want to use something other than exclusive deals.
Content Marketing and Search engine optimization
You must create informative content, such as blog posts, e-books, videos, and infographics, tailored to your target audience’s needs and interests.
You can use this content to generate leads by posting it on your website and social media and include calls to action (CTAs) that prompt readers to give you their email addresses in exchange for the content.
Also, you must optimize your website for search engines. You can do this by adding relevant keywords, title tags, and meta tags.
It’s essential that you rank on the search engine as it helps boost site visibility and increase the number of visitors and potential leads.
Guest Posting
Guest posting is the best (and free) way to expand your online presence, advertise your goods and services, and find new customers.
When doing guest posting, you must provide top-notch content that ably reflects your familiarity with your field.
Also, it is in your best interest to focus on high-domain authority sites rather than low-DA sites. This is because authoritative websites are more likely to provide you with high-quality do-follow links, which search engines use to determine the domain’s ranking and visibility.
Nonetheless, guest posting on sites with a low domain authority (DA) might be helpful as it is easier to contact the editors to get your work published.
But when publishing content on those sites, you must ensure they don’t contain spam links.
Conclusion
Consistency and Patience are the watchwords in marketing, and attraction marketing is no exception. However, using these methods, you’re assured of high conversion in the long term.
The beauty of these strategies is that you can use all of them simultaneously, and it does not require you to be a computer guru to be tech-savvy; you can start now.