Suppose you are a digital marketer and have not seen or interacted with any artificial intelligence tool lately. It’s about time you quit this profession and find something else to do.
Anyways, I’m kidding.
Artificial intelligence is the new craze; You check Facebook, you come across an ad promoting chatgpt- 3 prompts, you go to Twitter, it’s filled with how AI helps automate one task or the other, you check your news feed, it’s articles saying that Artificial intelligence has passed Turing’s test and now better than humans, since the launch of Chatgpt-3. It’s been AI, AI, AI…..
Are the news bluffs? No
If they are not bluffs, what is the fate of digital marketers?
I’m faced with this question every day, so in this article, we’ll discuss how artificial intelligence is revolutionizing the online marketing landscape.
Roles of artificial intelligence in digital marketing
I try to make people understand that AI didn’t start today. It’s been around since the cybernetics age [ between 1940-60]but gained prominence in November 2022 when Open AI launched Chat GPT-3; and since then, there’ve been lots of disruption in virtually every sector, and digital marketing is no exception
Artificial intelligence has been long incorporated into our daily lives. It aids our search on Google,gives us recommendations on Amazon, Facebook, Titok, and Netflix. It’s the tech behind the face and voice recognition in Alexa, Siri, The Metaverse, and more. So, it’s more like an assistant and not a competitor.
On its own, it’s powerless, but if used correctly could help make marketing fun and easier.
Let’s now see how it is revolutionizing the digital marketing landscape.
It helps to automate and make the content creation process faster.
AI can help create blog posts, reports, emails, and social media posts under one breath, and many leading news firms use it. However, it can’t give you a personal view on any subject. You’ll have to personalize it yourself.
You can also use it to automate repetitive tasks and schedules to fit audience timing. This can help you save time and resources.
Improve customers experience
With chatbots, you can automate responses to customers’ queries and collect data. Customers are excited when their queries are replied to timely. So with chatbots, you can make your customers’ support available 24/7 while keeping necessary information.
It gives a better understanding of your audience.
With artificial intelligence, you can analyze large chunks of data and predict every customer’s buying behavior and decisions. This allows you to plan effective and comprehensive marketing campaigns for your audience. It also boosts customer engagement and satisfaction. With AI-driven strategies, marketers can seamlessly turn leads into a sale.
Improved Marketing:
Artificial intelligence ends the assumption of what works and what doesn’t during campaigns. You’re armed with real-time data, and hence you can make more informed decisions.
So, you provide the right content for your audience. This increases customers’ satisfaction as they are fed with what they want.
Research has shown that consumers are more inclined to purchase from brands implementing AI marketing strategies.
Increased ROI:
With AI-driven data, you can make more informed and customer-centric decisions; hence you can drive well-targeted campaigns resulting in an increased ROI.
Skills Digital Marketers must have to maximize Artificial intelligence.
Emotional intelligence
Emotional intelligence is the ability to control, express emotions and be aware of the feelings of others.
AI doesn’t have empathy and can’t ever understand humans in totality, even after passing Turing’s test. So, there’ll be high demand for marketers that can connect deeply with human minds and machines.
Critical thinking
Unarguably, Al can do a lot of things; however, they can’t think for themselves from time to time they’ll need humans to feed in prompts. However, it will be only innovative marketers who can think outside of the box will be required.
Growth mindset
Nobody wants to leave their comfort zone; however, if you desire to remain relevant in the face of AI, you must learn and stay ahead of the curve. So, as a marketer, you must be open to learning and trying new things.
The 5 Best Ai tools for digital marketing
Jasper AI
Formerly called Conversion.ai, Jasper is an advanced AI marketing tool that helps you create high-quality ad copy, landing pages, emails, social media posts or articles,
It uses the Gpt-3-model developed by OpenAI to create human-like text. It also has built-in templates for Feature to Benefit, AIDA, PAS, and Before-After-Bridge Framework. All that’s needed is to add your brand name or product, and it generates the copy for you.
Its pricing starts at $40 for starter[ 20,000 words] and $80 for Boss mode[ 50,000 words)
Growth Bar
GrowthBar, like Jasper, uses Gpt-3 AI to generate content. It helps with keyword suggestions, shoes count, images, links, etc.
It can provide backlinks and help create articles. It costs $29/ monthly for starters,$79 pro, and $129 for Agency.
Its notable features include Ai blogging tools, Meta generators, Paragraph generators, and Search Engine Optimization.
Flick
Flick AI is designed to make your brainstorming, planning, and writing process for your social media content easier.
It works best as a social media assistant. It can help create personalized captions, repurpose long-form content to shareable snippets, and assists in scheduling and organizing ideas swiftly.
It has a 7-day free trial so that you can feel its capacity. It is $11 for Solo users, $24 for pro, and $55 for Agency.
Optimove
Optimove helps collect customers’ data from different platforms to give a holistic view in a unified dashboard.
This tool allows you to share, analyze marketing analytics conveniently and accurately and make more informed decisions. Some of its unique features include campaign insights, A/B testing,hyer segmentation, and Multichannel tracking.
Seventh Sense
Seventh Sense is an AI email marketing campaign tool; It ensures your emails get delivered at the scheduled time to your customers. Its personalized service lets marketers engage with their audience better, knowing they will open their emails at the most appropriate time.
It’s best to use this tool with HubSpot and Marketo for maximum results. Its best features include; Campaign Analytics, Email Campaign Management, Event Triggered Actions, and Reporting/Analytics. Its pricing starts at $ 64 for HubSpot and $360 for Marketo.
Final Thought
The future is AI-driven. I wish I could say something different; however, you shouldn’t see this as bad news but as a new dawn in marketing as market analytics will be in 3D.
You must begin implementing and staying updated with the changes because the market is always in the direction of the trends.