Today we are going to be talking about building demand in the market .
Usually When we talk about supply and demand we think about product .
No one is talking about the things that put us in demand .
Your products and services will never be in demand if you as the ambassador is not.
So how do we build demand?
We build demand by promoting our skills using content as the attrsction magnet .
I know it sounds simple but it takes discipline . Most brands don’t want to take out the time to document or create content .
They would rather throw some money behind promotional ads and hope something sticks.
Content promotion is the main ingredient for sales and engagement .
This is why most people with shopify accounts fail to make sales.
They see others making sales and automatically assume they can do the exact same thing without knowing what is really required .
On top of that you have people selling pipe dreams enticing people .
You being vulnerable and anxious will be quick to jump at it then get discouraged when things don’t go your way .
People will inspire you with results but they also need to educate you about the process .
I am here to let you know that you have been misinformed by people looking to take advantage of you .
It is impossible to be in demand if no one knows about you .
Most of the time people search for products and services on google a blog will pop up or a youtube video .
Laziness has got the best of people as most seem to want the reward and not the work .
Garry V is the biggest advocate of content marketing .
If you think you can launch a merch site like Shopify or something and make money overnight you are in for a rude awakening .
Big brands like Apple have invested into a content marketing strategy .
Apple out sources it’s content marketing program so there is money tobe made there too for bloggers .
I would rather you know me before I introduce my products and services .
So when I do decide to pitch you there will be less resistance and more awareness about me .
I used to think the other way around and it used to amuse me how it seemed some marketers can sell almost anything .
It wasn’t until I realized they built up relationstips over a period of time and in that time trust was built.
When some one like Guy Kawasaki introduces a product no one is going to question his credibility because he is credible and trusted .
Once you demonstrate that you are trust worthy and that you solve problems at scale making Sales becomes easier .
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I know alot of you have been mislead however you have to take responsibility for where you are.
We have to change and evolve in order to be industry leaders .
Modernize your skills , stay up to date .
As long as you are pumping content and guaging you will get traffic and sales .
Nothing beats driving traffic from the g search engines and building community with zero money down .
Some marketers think it is easier to push their products and get sales .
In reality people will see your products and still not buy from you .
Trust factor plays a major role in marketing .
People will over look you if they don’t trust you .
What is the chances of some one over looking Apple ?
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Apple is the first choice .
It is not by accident that they are first choice .
Apple has built up brand equity over they years and as a result Apple has become the world’s most popular brand .
As industry leaders Apple gets first pickings and while every one else fights over market share .
As long as Apple remains innovative, research driven and doesn’t take the consumer for granted they’ll always be in demand .
You and I have yet to establish our selves hence why we have to mass produce content .
Don’t get confused either because I am not suggesting that you write a 10 000 word blog post every day .
A 15 second video can get you on people’s radar especially on Tik Tok .
You can post a picto graph and get traffic .
You can build an email list and get traffic .
All of the methods above can get you traffic .
The idea is to drive traffic because once you have the traffic you have people’s attention. Once you have people’s attention the door is open for you to build rapport and establish yourself and make sales .
Conclusion
Without notoriety your sales will be disappointing .Without attention it is impossible to establish your self , build demand or build brand equity .