More businesses and affiliate marketers need to understand the power of giving .
Just because you are excited and ready to sell something doesn’t mean people are enthusiastically ready to buy .
That is something you ahould keep in mind so that you can keep people intersted .
All it takes is for you to screw up once and ruin your reputation which means you can lose a potential customer for life .
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One of the reasons why the market is saturated with spammers is because everyone likes to pitch .
What ever happened to building rapport ?
Very few busibesses are in the business of giving .
As a marketer seeing the lack of empathy in the market is an opportunity to exploit the “competition. ”
The more successful brands understand the power of giving .
That power is in giving and asking .
What better way to give than giving Content that solves ?
I will await your answer but in the meantime I will give you mines .
Every time you piblish content people get a chance to learn more about your brand
Content marketing is a form of advertising.
As a Marketer and business owner you have to learn how to harness the power of content marketing .
Content marketing is the gateway to sales .
Whether or not it’s macro or micro content it doesn’t matter,just as long as the deliver value that keeps people engaged .
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Yes people want to buy however they do not like to be sold to every single time .
Nothing should be forced in the sales process .
People with ecommerce sites need to pay attention .
S9me of them think they can sell like the others whom they are inspiring them to be .
It is not as easy as setting up an ecommerce site then posting items and start selling .
Lead with value .
People make purching decisions based off emotions so there-fore if people have doubt in your brand they are less likely going to buy from tou .I used to operate in a bubble at one point trying to avoid social influencers and conglomerates.
I realized if I wanted to make progress I had to market across different platforms and start networking .
I didn’t have a clue until I started learning and realizing how important it is to distribute content .
Content marketing isn t going anywhere because people like to be informed and entertained etc …
Imagine meeting a girl for the 1st time and asking for sex . Do you think she is going to oblige ?
And if yes what is the chances of that happening again ?
when you first meet a potiemtial client and ask for the sale right away chances are that person might not ever interact with your brand again .
People get spooked out fast and it only takes 1 bad experience to put a bad taste in peoples mouths.
When you bombard people with your products and services they look at you like a desperate sales person.
My whole entire time as an affiliate I never made any sales pitching random people .
I don’t like being pitched at randomly but I am thankful I did experience being pitched to randomly .
The bad customer service helped me tremendously as a marketer .
It has helped reshape my thinking as a brand strategist .
This is why I love the idea of documenting creating and publsishing content .
When you produce content it allows you to advertise indirectly .
People start taking an interest in you ,they start trusting you and eventually start buying from you .
You have to use baite to engage your audience and content marketing is a great way to do that .
when you start using content as a means of providing value people will be wiiling to open up their wallets and make purchases.
Conclusion.Don’t make it harder on yourself ,go down the path of the least resistance.
Yes it takes a little bit of time to produce content but it doesn’t cost a dime to do it . So therfore the return on investment is unlimited when you think about the sales you make on the back end .
What us your definition of giving as a business ?
Have you benn approached by any affiliate marketers lately ?$