How to grow my social media following ?
They key to success online is getting people’s attention .
But sometimes you have to be willing to lose followers in the short-term to gain more exposure in the future .
Some s people on the media just cannot stand losing clout . They see the big numbers as a sign of success .They post selfies offering zero value .
- Educate
- Inspire
- Entertain
Some People think that you have to be an actor or comedian or celebrity to get attention .
That is far from true.
If you are solving people’s problems you will get the people’s attention .
But you have to get yourself in front of the people in order to be seen .
Hence why you have media outlets .
Use them they are free .
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So Should I take some money and throw it behind some ads ?
Strategically yes . Randomly no !
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If no one knows you it is going to cost you more trying to get your ad in front of more people to try and make a sale and even then you are not guaranteed to convert .
So Make sure that you are measuring your results .
If You take and throw random content out there and hope that it sticks you will fail .
Luckily I have some good news to share with you .
The size of your audience does not matter as much as the engagement that you get on your page and post .
Like how many people visit your profile and click your website link .
The key word is (Engagement)
I had to break myself out of the old habit of watching my follower count .
My follower count is not as important as my relationship with my target audience.
I think that it is more psychological than anything else .
If you see your follower count increasing usually that is a sign of success.
When your follower count decreasing you would most likely identify that as a failure .
That is false .People will always follow and unfollow you .Some people follow you just to get you to follow them back.
So it is a game to some .
You should focus on content production so that you can measure your results .
You have to keep testing in order to gauge.
Testing is going to give you the edge.
Testing will help you figure out who is genuinely on your website or page for the content and who is not .
I joined Instagram last year April and I have been focusing on my follower count a lot up until recently .
The more people that followed made me bit nervous to post content on an irregular schedule in fear of losing .
Then when I saw that people unfollowed in me large numbers I became resolute .
My focus shifted away from my numbers and more into content production .
And if I look at my numbers and see eople have unfollowed me that just inspires me to produce more freely and unfollow them.
You must not allow your thoughts of losing followers to stop you from producing .
That is what happens when you are driven by numbers .
There are people on the web that have been following me for some time now.
Like attracts like .
Say for example you tweet about nascar racing chances are there will be others on the Twitter that share the same interest .
No one can control who follows who .
There are people online with millions and hundreds of thousands of followers but not the relationship and the money .
The size of your audience don’t mean shit if the people are not interested il.
I would rather have a tiny audience that responds to my call to actions .
So Please do not get confused doubting yourself because of the size of your fan base.
The most successful people exert influence .
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If you can influence people to make decisions then you have a recipe for success.
Too many people are online chasing clout instead of chasing values .
There is no use having 1 Million followers if you can’t influence 1% of that audience to buy from you .
The person with 500 followers that crates strong calls to action and converts sales is much better off than the person with 1 million followers.
What you want is engagement ,what you need is a relationship with your core base .
You can Intertwine the 2 and come up with a good combination .
Let’s progress our minds .
I know that it’s irritating having people follow and unfollow you but soon enough you will build a loyal fan base .
This right here what I am about to tell you might be hard to do but try posting without worrying about who you are going to offend and who is going to unfollow you .
As you begin to focus more on producing meaningful content and less about numbers your engagement will increase and output will be much more entertaining .
I faced the same problem that I am telling you about .I had to make up my mind .It is either I create my content freely or limit myself by towing the line .
No one on social media has become successful by limiting their creativity.
You must not calm your tone down just because your numbers are fluctuating .
If anything you should keep posting and measuring your results .
This does not mean you should post random shit but if you do just make sure that you measure your engagement rate .
Even if it means trying different topics or headlines to get your readers involved .
You should aim to provoke healthy dialogue .
Once you get people commenting and giving you feed back you are in power .
In order to get people’s attention you have to show up on as many platforms as you can and deliver .
Organic reach is dropping so that means we should be producing more and more quality content and also doing it in the right time frame .
Remember having a large following that does not engage or buy is useless .
And I am not saying that you should be making sales as soon as you sign up for Instagram, Facebook or Twitter.
What I am saying is that over a period of time you should have an audience that is interested in what you have to say and do.
When you have an audience that is interested in what you say and do it is more likely that they would consider buying from you .
Furthermore you never know which story post will go viral .
Thanks for reading
I appreciate you taking out the time to read my post.I look forward to hearing from you .
Comment loud and clear .