“Learn more earn more.” Warren Buffett
This statement speaks volumes in many aspects of business.
No…I am not here to speak about general business tips .My focus here today is to get you in the habit of measuring your content performance.
Not just any results either, I am speaking about using the basic metrics to gauge your post.
After all any action not backed by a logical strategy is measurable but not effective .
Remember that failure is measurable too however I wouldn’t advise you to write without measuring your results because it would be hard for you to figure out which direction to go in.
Without further do let me share the insight that I picked up while Checking my top performing articles.
So I am sitting here thinking about a subject to blog about , with in a minute of searching and brainstorming I struck gold .
Thankfully for tools like google ,buzzsumo ,you tube I was able to do this with less stress.
Anyhow I was just checking my YouTube stats so that I can monitor my video productivity .
Believe it or not I have been neglecting this for a time ,I wasn’t tracking like I should .
I guess you can say that I am getting wiser .
Tracking content metrics can save you time money and energy in the long run.
Stay with me for a moment .I want you to picture yourself spending days hours editing ,pouring your heart and soul into one post that only gets 1 site visit .You wouldn’t be thrilled at all would you ?
I mean I know that I would be pissed even though I do get excited when I get 1 page view.
Do not get me wrong ,not every post is going to be a home run ,a few will under perform which is a given .
However You can make life easy on yourself by tracking as it helps you to write about subjects that are gaining traction .
This where your word press data comes into play.
The data can be used to unlock the doors to a stream of content ideas and traffic.
As you can see I have the inside scoop on
- views
- Likes
- Visitors
- Best views ever
This insight might appear to be basic but I can crunch the numbers along with the other numbers to make good use of it.
This is the data that you need to pay close attention to.
The timing of your post is critical. As you see my most popular hour is on thursday at 7pm even though I post a few hours earlier.
I have More information below.
I know that my twitter audience is 10% Great Britain and 10 % United states California.
The screen shot above shows me where my views are coming from .
Mind you I need a more detailed view but this would do for now.
After all the work is done I cannot guarantee success or failure using this method.
However I do think that the information shared increases your chances of making marked improvements.
On the flip-side there will be a point in time that you will reap the benefits one way or the other.More importantly this is a learning curve that is worthy of your time and effort.
Plus It is encouraging and makes your journey a lot more enjoyable.
After a while you will build momentum and grow your tribe .
As you can see there is no magic involved here just basic science and logic.
Now that you are up to speed with what is going you need to take action.
Conclusion
You have the ability to achieve but you can only do it if you believe in what you do.
Thank you for joining me !
Actually I have a little home work assignment for you to do .
Go into your site and check to see your numbers so that you can measure post performance.
Let me know how you make out.
Shout out to me in the comment section below.