Selling is an art that is not complicated however It is our lack of patience and self serving ways that is hindering us .
If you treat customers like a 1 night stand you will never build a steady rotation of repeat customers .
Selling is only 1 equation of the process . .
Generating leads and following up are 2 very important aspects of the sales process that gets over looked .
As businesses we want to push for the sales more than we push for the solution and relationships .
We should learn to romanticize the customer to keep them hooked and coming back .
The 1 off sales technique is for people looking to make a quick buck however businesses needs revenue to sustain itself but more importantly it needs people .
The untrained sales person thinks and feels as if their only job is to close .
Well what about the customers need at the time ?
Furthermore not every customer that walks into your establishment has intentions on buying as some browse first and shop for bargains .
Sales reps need to adapt a people’s needs approach .
The people’s needs approach requires that you listen and engage and collect data and give feed back based on information given.
Yes you have excellent products and services however if these products and services aren’t tailored towards your audience needs they aren’t any good .
Your solutions need to be specific to make it easier for you to generate sales .
The guidelines that I am sharing apply to affiliates too .
I reshaped my thinking .
The affiliate marketing niche is saturated and fast paced . Most of the times a new software or new technique is introduced to the market affiliates buy into it .
Quick sales are good only ?
If you are using fancy new techniques that get you quick sales eventually you will need to learn a new trick or else your brand wil die .
Get into the habit of doing research so that you can promote improved methods and products
Sustainability
I know a few tricks that can help get y1ou more sales however the methods are not going to sustain you .
What you should be doing is messaging people ,list building, marketing content consistently and strategically .
The sale is in the follow up too
Most people give up and move on when a prospect tells them no instead of following up .
Some consumers go through phases before they make purchases .
If you collect people’s email ,their phone number you can simply email them valuable information to help keep you on their radar .
Remember that you are the product .
When the consumer gets comfortable with you they will start buying from you consistently .
The sales Funnel
Your capture page is not the most important page connected to your funnel , your personal introduction is .
You can A inspire the consumer or B deter them hence why it pays dividends to make a good first impression .
The most simple effective over looked sales method
Very few brands understand how important the relationship is in the sales process .
Relationships , trust and solutions are the most crucial components in closing sales .
You thought it was your products but if that was the case dollar stores would have long been out of business .
Do not be desperate
Yes you are excited about your new products however the consumer has different thoughts and needs .
The consumer wants to see how they benefit .
Consumers want value for money and value for time
Make sure that your interactions are memorable and precise .
Your whole entire conversation shouldn’t be about your products .
Let the results do the talking
Share your expertise use a few reference points if need be then move on .
Following up is 1 sure way to differentiate yourself and stay on the mind of consumers.
Your social media profile is your store front .
Make sure that you are posting and engaging in your communities .
Problem solving
Make sure that you put value out in the market .
The results will speak for themselves .
Selling is an art that goes beyond closing sales .
Your ability to solve problems consistently and marketing your expertise is going to separate you from the rest .
The world is full of problems which also means we have opportunity to sell even more people our solutions .
Do not expect to make sales
When ever you interact with customers you want value for time .
There will be times when you do not make sales .
I know that you want to make the sale however you shouldn’t focus on the outcome .
Your goal is to sell and I get it but this is where we differentiate .
When you interact with consumers make it a point to 1 listen 2 learn 3 give them accurate solutions.
You can outright ask for the sale too but that should be done after your introduction .
Conclusion
People start businesses wanting to make 1 million dollars without understanding the full sales process .
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