As marketers i.e Brands we must start being creative .
Some of us are regimental and rigid and we don’t realize how much it is affecting our ability to grow .
Press releases are are boring .
Some Brands only want to toe the line .
A lot these creative problems could be rectified if employees were given more freedom to produce ideas.
Sometimes you have to do what is considered abnormal to get a good result .
If you look at how our social landscape online is shaping up you would see that the innovators are winning the most .
I have seen countless videos on tik tok.
Adding value is important but the art of producing that value is even more important .
If you produce a video with a authentic hook and follow that up with transitional edits you are going to captivate people because people love action .
If you aren’t giving them the entertainment they want they’ll get it else where .
We fail to realize that business is a people’s game not just a numbers game.
Without people our business cannot survive .
When you make numbers your main priority you can limit your ability to grow .
For me it is about striking a balance and maximizing the opportunity to gain maximum exposure .
If you really look at it marketing is an art and business is no different .
First We need the consumers attention ,secondly we need to find ways to keep their attention .
Sales and profit margins are important but the consumer isn’t concerned about those things .
The consumer wants to be entertained and it’s your teams job to entertain them .
Your products don’t drive growth but innovation does .
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To be relevant and remain a contender we must find ways to captivate people .
I am not telling you not to prioritize sales but I think a balance should be struck .
It doesn’t matter how big your marketing budget is because things are subject to change and you have to adjust .
What happens when your sales decline ? Are you going to spend more marketing dollars in hopes of acquiring customers?
Experiment
In order to come up with a plan that actually works you have to try different formulas .
You cannot be afraid of trying new things so think outside of the box. .
Nothing worth while will materialize if you aren’t willing to break free of tradition .
Be original
As a person you should never stop learning . A lot of creators are lacking authenticity. They have been taught to operate a certain way and never try anything other than what they’ve been taught.
Keep learning
In every area of life learning is just as important as anything else .
The day you stop learning is the day you start dying . Learning is going to open up the doors for opportunity .
Think about what I just said .
Try new things
When you are getting the results you want you still have to be proactive.
When we are succeeding it is easy to get side tracked and lose focus . Don’t waite for a problem to arise before you act . All of this can be avoided if we keep innovating and testing.
It is never too late to learn
Some of you have grown your business to a high level of maturity and haven’t grown since .
This is why you should study trends and people . This is why you should invest in a research and development .
The purpose of doing research is to discover .
Listen to the industry experts
There are experts in all industries that you can Listen to and take notes .
Sift through the wheat and use what you think is applicable to you . Being unique and valuable benefits the customer . Don’t take shortcuts .
The fads might get get you a short sharp boost but nothing to sustain yourself long term .
Conclusion
It takes work to be successful but if you are willing I don’t see why you cannot. Be a good listener be cre creative but more importantly be you .