Don’t assume that you know what the customer wants.
Why assume you know when you can use data and public feed back to build your products and services .
Instead of focusing on the product focus on solutions and needs .
When there is a need there is a demand when there is no need there is no demand .
The difference between a successful launch and in unsuccessful launch isn’t in the product but more so in the targeting and knowing your audience .
Your products can’t sell with out people buying. them
This doesn’t mean you should stop coming up with ideas .
The idea is the seed of the dream but you need people and data in order to design products meeting their needs .
Knowing who your ideal customer is and knowing the purpose your products serve is essential .
It could take months or years or days to develop something so why not do your research
You might have good business management skills but if you can’t sell your products that won’t matter .
The purpose of me crafting this post is to enrich you with the knowledge needed for a successful product launch .
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I want you to get the best bang for your efforts and marketing money .
In other words I don’t want you to make an investment into a service or product that’s irrelevant .
I want to increase the chances of your launch being successful .
When you get feed back and data you can pre launch .
Some people also refer to it as beta testing.
https://atomic-temporary-134540934.wpcomstaging.com/2023/10/18/customer-experience-strategies-to-forge-strong-emotional-bond/
Building measuring learning throughout the process is going to save you time and money in the long run .
Geo targeting means marketing your services to a specific group of people.
If you launch your products to the wrong audience you won’t make any sales.
Say On the other hand you launch specialized products to the right audience you are going to make sales .
Do your market research whilst building credibility .
I said it once and I’ll say it again ” do your market research and get feed back .”
You are going to save yourself a lot of time and money in the process
Get confirmation
You might think you know what the consumer wants but the truth of the matter is you can’t guess.
Instead of focusing solely on the development of the product focus on people and data.
Building products based on the needs of your target audience demonstrates that your brand understands what needs need to be met .
How many ventures failed ?
Not ever product launch is going to be successful . There is a process that products go through before they are even packaged and delivered .
The research and development phases is going to cost you money .
Mistakes will be made in the laboratory which will cause delays and cost you money .
The customer is excited about solutions
Yes you are excited about your new venture and are anticipating a great release .
On the other hand the customer is anticipating a detailed solution for their problems .
If you stay focused on the results that you want to achieve you’ll lose focus of the main objective and main the objective is the customer .
Without the consumer it’s impossible for you to make sales so keep this in mind moving forward .
Good price points and product design
Having good price points and well packaged products isn’t going to do you any justice if your target audience isn’t interested .
This is why I advise businesses to identify a need that needs to be met in the market before developing their products .